Direct mail campaigns may start with sending letters to potential customers, but there are a lot of ways you can integrate technology to achieve a higher response. Direct mail marketing...

The world of direct mail marketing is always changing, and the industry's best practices continue to evolve. Here are the 5 most important practices for mailers to implement in 2020.

Direct mail offers that will motivate your customers to respond.

With the online world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.

The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.

If you want your direct mail campaigns to deliver results, you have to figure out a way for your marketing to stand out from the crowd.

Personalize your direct mail content and increase reader engagement for your brand