Dress your creative for success with informative, insightful briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
“How to Create Advertising That Sells”
By David Ogilvy
In 1972, renowned advertising maestro David Ogilvy placed a timeless ad, giving away all the best secrets he’d gleaned from the industry.
Are You Ready to Scale Your Direct Mail Program?
Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in.…
How to be my Favorite Client
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
Informed Delivery – A TARGETED digital integration with your direct mail
Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed…
REFILLING THE WELL
7 EASY WAYS TO FUEL YOUR CREATIVITY AND KEEP THINGS FRESH I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I…
Direct Mail Production Delays Continue into 2022
Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…
A Call to Action that Earns a 3% Postage Rebate
Pairing your direct mail with voice technology can save up to 2% on postage.
Better Every Day Challenge 2022
Just like any team, Gunderson Direct is made up of unique individuals, with each one of us bringing something special to the table. But one thing we have in common is a set of values that we live and work…
Mike Gunderson Interview with Ian Sephton
Mike Gunderson was interviewed on the Questions About Everything With Ian Sephton Podcast IS: Today we are joined by Mike Gunderson, who is the founder of Gunderson Direct. It’s a direct marketing agency that helps businesses drive new leads and…