Setting the Record Straight on Junk Mail
When you make a living in the world of direct mail as I do, you tend to field a lot of comments about junk mail. So, I’m attempting to set the record straight on: What it is. Why you get…
The Importance of Customer Lifetime Value in Direct Mail
Lifetime value and customer acquisition cost Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to…
Direct Marketing’s Relevance in a Digital World
Big thanks to Paul Berman, CEO, BirthdayPak, for sharing this article originally posted on MTA Martech Advisor. Direct marketing, mail marketing, tangible marketing—all terms that seem to have no place among the Facebooks and Google AdWords of the world. When you think about it,…
