The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.

Personalize your direct mail content and increase reader engagement for your brand

Creating a new website can be daunting. The planning, resources, programming—it can overwhelm your team.  But if done right, it can yield a better experience for your visitors and overall better...

Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...

Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct...

Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations,...

Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s...