Revolutionize Your Marketing Campaigns with PostReminder: The New Direct Response Platform Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further…
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
Here’s what I forgot… and what I relearned. Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance…
Providing these creative assets will help ensure that your DM marketing efforts and production schedules are met. In a digital-centric world, many small businesses and startups have limited resources, with in-house design teams focused on developing and executing the company's…
To be successful, DM needs to embrace — and facilitate — online consumer buying behavior. Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we…
The Accounts Team is the hub of the agency. Between client communications, managing our agency teams, and keeping our projects running smoothly, very little happens at Gunderson Direct that doesn't go through us. Except maybe deciding where we are ordering…
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