A Topline Report on How the Pandemic is Affecting Direct Mailers.

With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for...

Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status,...

Pairing your direct mail with voice technology can save up to 2% on postage.

Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because...

Direct mail campaigns may start with sending letters to potential customers, but there are a lot of ways you can integrate technology to achieve a higher response. Direct mail marketing...

The world of direct mail marketing is always changing, and the industry's best practices continue to evolve. Here are the 5 most important practices for mailers to implement in 2020.