Strategy

Alert: Universal manufacturing challenges for direct mail marketers

Key Takeaways: Considerations before incorporating direct mail Create, segment, and understand your list Focus on your tone and messaging Be strategic with your designs Create an enticing offer Is the...

Key takeaways: Targeting pre-approved offers Direct mail drives online visits Cost of acquisition, ROI prove favorable Direct mail success tied to experienced partners Direct Mail Complements Digital, Influences Consumers and...

Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.

In this article you'll learn the pitfalls of KPI Marketing vs Conversational Marketing: Mistaking metrics for meaning. Your competition could know something you don't. Focusing on KPI building versus brand...

4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital...

5 best practices for developing a direct mail strategy that will help reach your marketing goals On the fence about adding direct mail into your marketing mix.