Clever is not a KPI
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
ChatGPT Drops a Rhyme:
A Rap about Direct Mail
I'm obsessed.... 100% of this blog's content was produced using ChatGPT, including the title, key takeaways, intro, lyrics, and hashtags. INPUT: Create a title for a blog about ChatGPT writing a rap about direct mail "ChatGPT Drops a Rhyme: A…
2022 Holiday Shipping Deadlines
It's not even Thanksgiving yet. You have plenty of time to send cards and packages so that they arrive by any winter holiday you celebrate, right? Well, maybe not. Diwali started on October 24, the first night of Hanukkah is…
A side hustle can be good, but laser-focusing on your full-time career can be better.
Earning extra on the side sounds great. But there’s a side-hustle cost people don’t talk about. The internet is not short on blogs and articles featuring remote work-friendly life hacks, ways to invest to beat a bear market, and how…
I Stop Working on Vacation, And You Can Too
Why You Should Unplug During PTO In September 2021, I went on the best vacation of my life. A lot of things contributed to making it my favorite trip of all time: the location (Portugal), my traveling companion (a friend…
The Secret to Being Great
Jaki's feedback on just a few reasons why Gunderson Direct has been named a Great Place to Work along with their great people!
From Co-workers to Fur-workers
Don’t underestimate the power of pets In today’s world, where working from home has become a new normal, many of us remote employees have experienced the shift from face time with co-workers to face time with fur-workers—otherwise known as our…
121 Things Account Executives Do
The Accounts Team is the hub of the agency. Between client communications, managing our agency teams, and keeping our projects running smoothly, very little happens at Gunderson Direct that doesn't go through us. Except maybe deciding where we are ordering…
Bringing Home the Bacon
I’m Ben Bernardo, the Business Success Assistant at Gunderson Direct and I have a unique work dynamic - working from home while living on a farm. I could only imagine what my colleagues might think if they observed my daily…
SHARING, GROWING, EXPLORING. IT’S WHAT WE DO.
Walk the (virtual) halls of Gunderson Direct, and you’ll find a passionate group of world-class marketers. But you’ll also find an equally passionate and thriving culture. One that’s filled with the desire to try new things, get better every day,…