Data Archives

Which Demographics Respond to Direct Mail?

March 10, 2020
Mike Gunderson
blog, Data, Strategy

Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because every piece that doesn't receive a response is reducing your ROI.

Why Your Direct Mail Campaign Needs A/B Testing

January 28, 2020
Mike Gunderson
blog, Data

A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't In any marketing program, testing the collateral you're putting out is crucial to its success. If you aren't testing and analyzing your results, you may continue making the same mistakes and lowering the ceiling of your ROI. A/B testing is one of the best ways to figure out what works for your target audience and what could be working better.

How to Segment Your Direct Mail Targets to Attain a Better Response

January 7, 2020
Mike Gunderson
blog, Data, Strategy

A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are more likely to become customers.

Why Variable Data Printing Is a Game Changer for Direct Mail Marketing

Personalize your direct mail content and increase reader engagement for your brand

Using Predictive Data Modeling to Amplify Direct Mail Efforts

September 24, 2019
Mike Gunderson
blog, Data

What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct mail marketing may seem like a thing of the past…

Gunderson Direct Extends Data Expertise

July 17, 2018
Jeff Tarran
Agency, blog, Data

Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa Sundberg as VP of Data and Strategy to lead the agency’s data services. Her focus will…

Data Modeling for Targeted Direct Mail

June 8, 2018
Jeff Tarran
blog, Data

Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception…

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