Why Variable Data Printing Is a Game Changer for Direct Mail Marketing
Personalize your direct mail content and increase reader engagement for your brand
Using Predictive Data Modeling to Amplify Direct Mail Efforts
What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct mail marketing may seem like a thing of the past…
Gunderson Direct Extends Data Expertise
Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa Sundberg as VP of Data and Strategy to lead the agency’s data services. Her focus will…
Data Modeling for Targeted Direct Mail
Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception…