The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...
29Sep 2020
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...
How Artificial Intelligence is Boosting Direct Mail Response Rates.
Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because...
A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't In any marketing program, testing the collateral you're putting out...
Personalize your direct mail content and increase reader engagement for your brand
A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are...
Personalize your direct mail content and increase reader engagement for your brand