Why Small Tests Don’t Work in Direct Mail
Personalize your direct mail content and increase reader engagement for your brand
GUNDERSON DIRECT BOOSTS DATA BROKERAGE AND DIGITAL CAPABILITIES WITH NEW VP
Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.
Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
Direct Mail Trend Report: August 2020
Gunderson Direct's Direct Mail Trend Report: August 2020
DIRECT MAIL DATA & TARGETING SERIES – Part 1
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Why Holdout Testing is the Key to Measuring the Effectiveness of Your Direct Mail
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing…
The Marketer’s Guide to Direct Mail Response Attribution
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working…
