Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...

What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct...

Know what you want to measure and how you’ll track it track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to...

Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? Alexa SundbergWhile the world of data science and new...

Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Alexa Sundberg, VP, Data & Strategy Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa...

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...

Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the...