Gunderson Direct's Direct Mail Trend Report: August 2020
16Oct 2020
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? Alexa SundbergWhile the world of data science and new...
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...
How Artificial Intelligence is Boosting Direct Mail Response Rates.
Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because...
A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't In any marketing program, testing the collateral you're putting out...