Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed…
Direct mail is a successful channel for many businesses, but some marketers dismiss it based on common misconceptions. We're setting the record straight on direct mail. Direct mail has seen a resurgence over the last several years—and for good reasons.…
Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you mail with our Direct Mail Calculator. The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing…
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the success of a campaign, or in some cases, they don’t…
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing…
