Gunderson Direct Inc. Hayward, CA Release: September 24, 2018 Gunderson Direct Featured Among Top California Service Providers! Even in an increasingly digital world, direct marketing is just as important as...

Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? Alexa Sundberg While the world of data science and...

Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Alexa Sundberg, VP, Data & Strategy Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa...

DOWNLOAD PDF ↓ Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have...

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike Gunderson The focus of direct mail optimization is...

DOWNLOAD PDF ↓ NEW REPORT: Benefits of direct mail marketing Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have...

When you make a living in the world of direct mail as I do, you tend to field a lot of comments about junk mail. So, I’m attempting to set...