Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step...
12Apr 2021
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step...
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was...
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns...
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Personalize your direct mail content and increase reader engagement for your brand
Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.