Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because...

A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't In any marketing program, testing the collateral you're putting out...

Personalize your direct mail content and increase reader engagement for your brand

A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are...

Personalize your direct mail content and increase reader engagement for your brand

Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step...

Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as...