Creative Archives

Outer Envelope Strategies to Get Mail Opened

August 11, 2020
Jeff Tarran
blog, Creative, Strategy

First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…

What We Think About When We Develop Test Creative

GUNDERSON DIRECT ADDS AWARD-WINNING CREATIVE LEADER

Gunderson Direct is proud to announce the addition of Jeremy Hainline as Creative Director to lead the agency’s creative and content services.

6 Steps to Creating Direct Mail Copy That Wins Customers Over

February 12, 2020
Mike Gunderson
blog, Creative

Direct mail copy that sells is copy that focuses on what the audience wants to see and makes it worth their while to take the next step

5 Ways to Ensure Your Direct Mail Stands Out From the Crowd

January 21, 2020
Mike Gunderson
blog, Creative

To make the most of your direct mail efforts, you must give potential customers a reason to focus on your marketing ahead of the other advertisements they receive

Why Variable Data Printing Is a Game Changer for Direct Mail Marketing

Personalize your direct mail content and increase reader engagement for your brand

5 Tips to Write a Compelling CTA for Direct Mail Engagement

December 3, 2019
Mike Gunderson
blog, Creative

Without a captivating call to action, you'll find it challenging to make the most of your direct mail outreach.

Beat the Control — Creative Testing

March 4, 2019
Jeff Tarran
blog, Creative

A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of…