REFILLING THE WELL
7 EASY WAYS TO FUEL YOUR CREATIVITY AND KEEP THINGS FRESH I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I…
Direct Mail Production Delays Continue into 2022
Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…
How B2B Companies Can Benefit from Direct Mail Marketing
Whether your marketing teams is looking to build brand awareness, improve customer experience, or target a specific customer base, direct mail can deliver.
Gunderson Direct Holiday Mailer Wins Multiple Awards
Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards.
Book Review: Beat the Control
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
The Fundamentals of Direct Mail Design
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
Why is Direct Marketing Successful?
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
HUGE News for Mailers From the USPS
Starting on August 29, 2021, postcards measuring up to 6” x 9” will mail at the first class postcard rate of 33¢ and travel through the USPS at first class speed
Don’t Make These Direct Mail Mistakes
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
The Why, What, When, and How of Direct Mail Creative A/B Testing
The Why, What, When, and How of Direct Mail Creative A/B Testing
When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.
