Walk the (virtual) halls of Gunderson Direct, and you’ll find a passionate group of world-class marketers. But you’ll also find an equally passionate and thriving culture. One that’s filled with the desire to try new things, get better every day,…
Fine paper, fountain pens and ephemera — oh my! By Tara Eglin I’ve always been drawn to cool paper, fountain pens, and beautifully designed ephemera from the past. As a kid I collected stamps from around the world, attracted to…
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed…
7 EASY WAYS TO FUEL YOUR CREATIVITY AND KEEP THINGS FRESH I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I…
Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…
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