Creative Archives

Direct Mail Production Delays Continue into 2022

February 25, 2022
Gabe Hood
Agency, blog, Creative, Strategy

Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…

How B2B Companies Can Benefit from Direct Mail Marketing

Whether your marketing teams is looking to build brand awareness, improve customer experience, or target a specific customer base, direct mail can deliver.

Gunderson Direct Holiday Mailer Wins Multiple Awards

Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards.

Book Review: Beat the Control

Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.

The Fundamentals of Direct Mail Design

Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.

Why is Direct Marketing Successful?

Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.

HUGE News for Mailers From the USPS

Starting on August 29, 2021, postcards measuring up to 6” x 9” will mail at the first class postcard rate of 33¢ and travel through the USPS at first class speed

Don’t Make These Direct Mail Mistakes

Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.

The Why, What, When, and How of Direct Mail Creative A/B Testing

The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.

Direct Mail Trend Report Q4 2020

The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to growing Medicare Advantage mailings during the Q4 annual enrollment season.