Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
What is a Creative Strategy and Why is it Important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
Direct Mail Trend Report: August 2020
Gunderson Direct's Direct Mail Trend Report: August 2020
Outer Envelope Strategies to Get Mail Opened
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…
GUNDERSON DIRECT ADDS AWARD-WINNING CREATIVE LEADER
Gunderson Direct is proud to announce the addition of Jeremy Hainline as Creative Director to lead the agency’s creative and content services.
6 Steps to Creating Direct Mail Copy That Wins Customers Over
Direct mail copy that sells is copy that focuses on what the audience wants to see and makes it worth their while to take the next step
5 Ways to Ensure Your Direct Mail Stands Out From the Crowd
To make the most of your direct mail efforts, you must give potential customers a reason to focus on your marketing ahead of the other advertisements they receive
Why Variable Data Printing Is a Game Changer for Direct Mail Marketing
Personalize your direct mail content and increase reader engagement for your brand