Creative Archives

What We Think About When We Develop Test Creative

November 16, 2023
Jeff Tarran
Agency, blog, Creative, Strategy

What We Think About When We Develop Test Creative

5 Tips to Write a Compelling CTA for Direct Mail Engagement

November 9, 2023
Mike Gunderson
blog, Creative

Without a captivating call to action, you'll find it challenging to make the most of your direct mail outreach.

The Power (and Pitfalls) of Personalization

November 7, 2023
Sarah Stone
Agency, Creative, Strategy

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

Outer Envelope Strategies to Get Mail Opened

October 26, 2023
Jeff Tarran
blog, Creative, Strategy

First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…

Gunderson Direct raises more than $72,000 for kids with special needs & nabs a 2023 Summit Creative Award!

October 24, 2023
Gunderson Direct
Agency, blog, Creative, Events, Just for Fun

Our #2023GoalPost campaign—benefiting the Special Forces Sports Foundation (now known as the Inclusive Sports Foundation)—exceeded all expectations! Hey there, sports enthusiasts and do-gooders 🏈 We've got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run…

The Why, What, When, and How of Direct Mail Creative A/B Testing

October 17, 2023
Mike Gunderson
Agency, blog, Creative

The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.

The 7 Ways Clients Benefit from Agency Creative Briefs

September 12, 2023
Jeff Tarran
blog, Creative, Strategy

As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…

Dress your creative for success with informative, insightful briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

5 Ways to Ensure Your Direct Mail Stands Out From the Crowd

August 29, 2023
Mike Gunderson
blog, Creative

To make the most of your direct mail efforts, you must give potential customers a reason to focus on your marketing ahead of the other advertisements they receive

Unleashing the Power of Direct Mail

How Smart, Informed Decision-making Can Boost Your ROI Direct mail can be the best form of marketing when executed well, delivering incredible results and ROI. According to a 2021 Data & Marketing Association (DMA) report, direct mail response rates can…

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