Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
30Jun 2021
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was...
Key takeaways: Ensure alignment internally and externally Empower the creative team and support the client Download a free creative brief template As the head of our direct marketing agency’s account...
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed...