From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first "aha" moment during an interview with a survey respondent.…
Iterative testing leads to constant optimization and also protects you from a declining response rate. Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for…
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
I'm obsessed.... 100% of this blog's content was produced using ChatGPT, including the title, key takeaways, intro, lyrics, and hashtags. INPUT: Create a title for a blog about ChatGPT writing a rap about direct mail "ChatGPT Drops a Rhyme: A…
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
Providing these creative assets will help ensure that your DM marketing efforts and production schedules are met. In a digital-centric world, many small businesses and startups have limited resources, with in-house design teams focused on developing and executing the company's…
To be successful, DM needs to embrace — and facilitate — online consumer buying behavior. Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we…
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