Why is Direct Marketing Successful?
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
HUGE News for Mailers From the USPS
Starting on August 29, 2021, postcards measuring up to 6” x 9” will mail at the first class postcard rate of 33¢ and travel through the USPS at first class speed
Don’t Make These Direct Mail Mistakes
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
The Why, What, When, and How of Direct Mail Creative A/B Testing
The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.
Direct Mail Trend Report Q4 2020
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to growing Medicare Advantage mailings during the Q4 annual enrollment season.
The 7 Ways Clients Benefit from Agency Creative Briefs
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…
Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
What is a Creative Strategy and Why is it Important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
Direct Mail Trend Report: August 2020
Gunderson Direct's Direct Mail Trend Report: August 2020
