5 Tips to Write a Compelling CTA for Direct Mail Engagement
The Power (and Pitfalls) of Personalization
Outer Envelope Strategies to Get Mail Opened
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…
Gunderson Direct raises more than $72,000 for kids with special needs & nabs a 2023 Summit Creative Award!
Our #2023GoalPost campaign—benefiting the Special Forces Sports Foundation (now known as the Inclusive Sports Foundation)—exceeded all expectations! Hey there, sports enthusiasts and do-gooders 🏈 We've got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run…
The Why, What, When, and How of Direct Mail Creative A/B Testing
The 7 Ways Clients Benefit from Agency Creative Briefs
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…
Dress your creative for success with informative, insightful briefs.
5 Ways to Ensure Your Direct Mail Stands Out From the Crowd
Unleashing the Power of Direct Mail
How Smart, Informed Decision-making Can Boost Your ROI Direct mail can be the best form of marketing when executed well, delivering incredible results and ROI. According to a 2021 Data & Marketing Association (DMA) report, direct mail response rates can…