Our team shares some of the ways we've stayed sane and made the best of sheltering in place since March.
Direct mail and email marketing are two of the most-used methods of direct marketing. Each has its pros and cons, but which is the most cost- and time-efficient means of building your revenue and brand? For a marketer, coming up with the most practical method of influencing an audience is essential.
How Artificial Intelligence is Boosting Direct Mail Response Rates.
Don't let expenses associated with direct mail scare you away — many mailers earn an outstanding return on investment. In many ways, direct mail can appear more expensive than digital marketing channels in terms of up-front investment.
We asked our team to anonymously share their thoughts and feelings in considering a return to the office. The responses ran the gamut and we found them so insightful that we wanted to share:
We absolutely love this post by Kevin Kelly, here is a repost for your reading pleasure!
A variety of elements go into a successful direct mail campaign, and there are service providers for each step, as well as full-service vendors who are there with you throughout the whole process. When working on a direct mail campaign, the goal is to get your marketing materials into the hands of as many potential customers as possible.
A Topline Report on How the Pandemic is Affecting Direct Mailers.
The data you collect from past campaign results can provide valuable insights and help you adjust your strategy. Every piece of direct mail that you send tells you something about your strategy, both good and bad.
Gunderson Direct spearheaded an auto insurance company’s mail outreach campaigns and made sure that their communications were all in line. The team used a complex mail sorting device to sort mail accurately.