Some things come and go, but others will live on forever. This is why direct mail will continue to stand the test of time. When it comes to modern marketing, the industry is very quick to throw out the perceived…
What is direct mail marketing? Direct mail marketing is used by companies to promote products and services by sending postcards, letters, brochures, and catalogs directly to a customer or prospect through the U.S. Mail. In some ways, direct mail resembles…
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and…
