Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are...

Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It...

The telemedicine market is booming, but the key to success lies in how you market your service to patients and consumers The health care industry is morphing to be more...

Lead nurturing is one of the most widely discussed topics in the marketing world, but can you really use direct mail to effectively nurture your leads down your sales funnel?...

When you need to boost traffic to your website, an integrated approach using direct mail is the way to go Many people don’t realize how well online and offline marketing...

Know what you want to measure and how you’ll track it track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to...

SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service...