We absolutely love this post by Kevin Kelly, here is a repost for your reading pleasure!
05Jun 2020
We absolutely love this post by Kevin Kelly, here is a repost for your reading pleasure!
A variety of elements go into a successful direct mail campaign, and there are service providers for each step, as well as full-service vendors who are there with you throughout...
The data you collect from past campaign results can provide valuable insights and help you adjust your strategy. Every piece of direct mail that you send tells you something about...
Gunderson Direct spearheaded an auto insurance company’s mail outreach campaigns and made sure that their communications were all in line. The team used a complex mail sorting device to sort...
A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take...
With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for...
