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Think creatively about past, present and even future prospects who should be suppressed from any mailing to save money, improve response and save you from potential privacy headaches down the road.

Before selecting a direct mail vendor, ask these critical questions to ensure you've found the right fit. If you aren't using direct mail, you should be. It’s a marketing channel that provides a 29% return on investment. But when you do a quick search of direct mail vendors, there are countless options.