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Direct mail campaigns may start with sending letters to potential customers, but there are a lot of ways you can integrate technology to achieve a higher response. Direct mail marketing...

The world of direct mail marketing is always changing, and the industry's best practices continue to evolve. Here are the 5 most important practices for mailers to implement in 2020.

Direct mail offers that will motivate your customers to respond.

When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to...

Direct mail copy that sells is copy that focuses on what the audience wants to see and makes it worth their while to take the next step

With the online world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.