Better Every Day Challenge 2022
Just like any team, Gunderson Direct is made up of unique individuals, with each one of us bringing something special to the table. But one thing we have in common is a set of values that we live and work…
Mike Gunderson Interview with Ian Sephton
Mike Gunderson was interviewed on the Questions About Everything With Ian Sephton Podcast IS: Today we are joined by Mike Gunderson, who is the founder of Gunderson Direct. It’s a direct marketing agency that helps businesses drive new leads and…
Avoid ‘Mail Fail’ — Common Mistakes in Direct Mail
Eight killer mistakes that can threaten the success of any DM program Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck…
Meet the Mailers: Trends in B2B Direct Mail
Credit to Paul Bobnak of Who's Mailing What on a great interview. Mike Gunderson discusses what works in B2B direct mail and why VACTA is a powerful technology for mail. Something maybe you could talk about a little bit is…
9 Secrets of People Who Answer Santa’s Mail
Special thanks to Alex Palmer for this great post! Read more of his work here. 9 Secrets of People Who Answer Santa’s Mail Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post…
10 Historical Facts About Letters to Santa
Credit to Alex Palmer for this great post! Read more of his work here. 10 Historical Facts About Santa Letters 'Tis the season for tens of thousands of kids to sit down and write their annual letters to the…
The GundirGuide to Online Video Meetings
Videoconferencing is only growing in use. When you meet on Zoom, you’re representing your company’s brand, and your personal brand. We do a lot of videoconferencing. You probably do too and have experienced poorly run online meetings that impact how…
Direct Mail Myths Debunked!
Direct mail is a successful channel for many businesses, but some marketers dismiss it based on common misconceptions. We're setting the record straight on direct mail. Direct mail has seen a resurgence over the last several years—and for good reasons.…
2021 Holiday Shipping Deadlines
It's not even Thanksgiving yet. You have plenty of time to send cards and packages so that they arrive by any winter holiday you celebrate, right? Well, maybe not. Diwali starts Nov. 4, the first night of Hanukkah is Nov.…
How to Budget for Your Direct Mail Campaign
Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you mail with our Direct Mail Calculator. The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing…
