Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment...

The health care landscape is quickly changing. Today, if you want to build your practice, direct mail marketing can work to get you more physician referrals and patients. While health...

It’s Time to Reevaluate Mail In this latest white paper from the USPS, marketers in retail, digital commerce, financial services, and telecommunications were surveyed to reveal how direct mail is...

Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed...

Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new...

Direct mail continues to produce measurable results for companies operating in the financial services industry, and it remains a solid option as a mainstream marketing medium Research tells us that...

A look at some of the most effective direct mail trends to help marketers build an impactful and memorable campaign Things tend to go in and out of style, and...