Customer data is continually evolving, and your database must evolve, too. A list that’s out of date will cost you time, money, and brand empathy. Whether you're compiling, buying, or...

By identifying the prospects who are most likely to respond to an offer, you can reduce campaign expenses and improve your response rate and ROI. Every direct mail piece you...

With digital direct mail, you can make print mail as personalized and targeted as any digital ad or email. The first known example of direct mail marketing comes from 1000...

Before selecting a direct mail vendor, ask these critical questions to ensure you've found the right fit. If you aren't using direct mail, you should be. It’s a marketing channel...

By focusing on a few vital aspects of your direct mail campaign, you can earn the best possible return on your advertising investment. For most marketers, ROI is one of...

Pairing your direct mail with voice technology can save up to 2% on postage.

Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because...