Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the...
05Apr 2021
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the...
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s...
Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct...
Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was...
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns...
Gunderson Direct redeveloped direct marketing messaging for a financial firm. The goals are to develop a messaging platform and redesign direct mail content