Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the success of a campaign, or in some cases, they don’t…
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took…
Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct Marketing & Specialty Advertising (printed or digital) and Direct Mail…
Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs who share: • how they’ve grown their businesses • how…
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing…
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…