Dress your creative for success with informative, insightful briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
“How to Create Advertising That Sells”
By David Ogilvy
In 1972, renowned advertising maestro David Ogilvy placed a timeless ad, giving away all the best secrets he’d gleaned from the industry.
My finest working mom moment
It happened at the “table” one afternoon I have a seat at the table. You know the one, the one that women and minorities are always working hard to find a place at. The Table, with the President and the…
How I was inspired at an early age to pursue a fun and fulfilling career in print design.
Fine paper, fountain pens and ephemera — oh my! By Tara Eglin I’ve always been drawn to cool paper, fountain pens, and beautifully designed ephemera from the past. As a kid I collected stamps from around the world, attracted to…
Are You Ready to Scale Your Direct Mail Program?
Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in.…
Gunderson Direct Awarded 2022 Great Place to Work Certification™
For companies that prioritize a positive and helpful work environment like Gunderson Direct, certifications stand out as a great reassurance that we are doing a good job by our employees. With this in mind, Gunderson Direct is proud to announce…
How to be my Favorite Client
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
Informed Delivery – A TARGETED digital integration with your direct mail
Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed…
REFILLING THE WELL
7 EASY WAYS TO FUEL YOUR CREATIVITY AND KEEP THINGS FRESH I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I…
Does writing feel like fighting?
Do some website-ing!
I find it useful to seek outside inspiration from these websites when my writing brain is in neutral or can’t get out of first gear.