Don’t Make These Direct Mail Mistakes
Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.
The Why, What, When, and How of Direct Mail Creative A/B Testing
The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.
KPI’s can’t replace marketing
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
Webinar: How marketers are getting back into the mailbox
UPDATE: If you missed any of our presentation or would like to share this content, please click below. FREE GIFT! Over the last 20 years, we’ve participated in billions of mailings, to mailboxes around the globe. Through this experience, we’ve…
Why Is Direct Mail a Powerful Marketing Channel?
4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.
Top Direct Mail Strategies That Work
5 best practices for developing a direct mail strategy that will help reach your marketing goals On the fence about adding direct mail into your marketing mix.
Marketing your SaaS Brand? Use a Mix of Digital and Direct Mail Marketing Channels
SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service (SaaS) company can be uniquely challenging. While traditional marketing methods…
Do You Need a Direct Mail Agency?
“Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do…
Top 5 Direct Mail Design Best Practices
A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design…
Are You Paying Too Much for New Customers?
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step to increasing marketing ROI.