blog Archives

Four steps to building online leads with direct mail

To be successful, DM needs to embrace — and facilitate — online consumer buying behavior. Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we…

Drive Response with Winning Direct Mail Formats

There are a quad-zillion things marketers can test: offer, key message, brand elements, just to name a few. But one of the best tests in the realm of Direct Mail—and a testing strategy wholly unique to this ultra-tangible channel—is the format test.

Bringing Home the Bacon

I’m Ben Bernardo, the Business Success Assistant at Gunderson Direct and I have a unique work dynamic - working from home while living on a farm. I could only imagine what my colleagues might think if they observed my daily…

SHARING, GROWING, EXPLORING. IT’S WHAT WE DO.

Walk the (virtual) halls of Gunderson Direct, and you’ll find a passionate group of world-class marketers. But you’ll also find an equally passionate and thriving culture. One that’s filled with the desire to try new things, get better every day,…

Dress your creative for success with informative, insightful briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

“How to Create Advertising That Sells”
By David Ogilvy

In 1972, renowned advertising maestro David Ogilvy placed a timeless ad, giving away all the best secrets he’d gleaned from the industry.

My finest working mom moment

It happened at the “table” one afternoon I have a seat at the table. You know the one, the one that women and minorities are always working hard to find a place at. The Table, with the President and the…

How I was inspired at an early age to pursue a fun and fulfilling career in print design.

Fine paper, fountain pens and ephemera — oh my! By Tara Eglin I’ve always been drawn to cool paper, fountain pens, and beautifully designed ephemera from the past. As a kid I collected stamps from around the world, attracted to…

Are You Ready to Scale Your Direct Mail Program?

May 23, 2022
Jeff Tarran
blog, Strategy

Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in.…

Gunderson Direct Awarded 2022 Great Place to Work Certification™

For companies that prioritize a positive and helpful work environment like Gunderson Direct, certifications stand out as a great reassurance that we are doing a good job by our employees. With this in mind, Gunderson Direct is proud to announce…