Sugar and Spice and Keeping Things Nice, Part 2—The Account Side Agency life. It’s filled with quirky personalities, buzzing ideas, and the aroma of fresh coffee. But one dynamic duo—the account person and the creative—often takes center stage. Despite their…
Feeling valued and being allowed to grow has changed my outlook on work. For four years running, Gunderson Direct has been recognized as a Great Place to Work, and it's easy to see why. It's not just the people but…
Sugar and Spice and Keeping Things Nice, Part 1—The Creative Side In my 20+ years as an agency creative, I've had all sorts of relationships with various account people and in all kinds of flavors. Some of these relationships were…
How We Celebrated Our 20th Anniversary ✈️ 24 flights 🏴 6 states 🌎 3 countries 📅 2 days One Epic 20th-Anniversary Celebration To celebrate Gunderson Direct’s milestone anniversary, President Mike Gunderson suggested we do something monumental. We hadn’t hosted an…
Why Sharing Physical Books Matters To Millennials Recently, I was asked if I’d like to join a book club. Since I am a work-from-home mom who has little socialization with anyone over the age of infancy, I happily agreed to…
From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first "aha" moment during an interview with a survey respondent.…
Iterative testing leads to constant optimization and also protects you from a declining response rate. Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for…
Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their…
Revolutionize Your Marketing Campaigns with PostReminder: The New Direct Response Platform Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further…
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
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