Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs...
16Mar 2021
Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was...
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns...
Gunderson Direct redeveloped direct marketing messaging for a financial firm. The goals are to develop a messaging platform and redesign direct mail content
Gunderson Direct provides direct mail creative development for a financial firm's guaranteed issue life insurance product. The team is responsible for copywriting, design, and more.
Gunderson Direct provided direct marketing services for an online insurance marketplace. In efforts to drive qualified leads, they utilized the partner's branding assets to handle a direct mail campaign.
Key takeaways: Ensure alignment internally and externally Empower the creative team and support the client Download a free creative brief template As the head of our direct marketing agency’s account...