Gunderson Direct's Direct Mail Trend Report: August 2020
16Oct 2020
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? Alexa SundbergWhile the world of data science and new...
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. Mike GundersonThe focus of direct mail optimization is continual...
Some things come and go, but others will live on forever. This is why direct mail will continue to stand the test of time. When it comes to modern marketing,...
Ever wondered what your mail carrier was thinking? Or what you could do to brighten their day? Thanks to Reddit, we recently got a glimpse into what our essential postal...
