A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and…
Scan Me Now Quick response codes, or QR codes for short. If you take a moment and think back, chances are you can remember seeing these little scannable square boxes somewhere. Maybe you recall seeing them on the back of…
The Holidays are nearly upon us, and that means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out…
Perks are good, but our culture is great! Despite the fact that women account for nearly half of the US labor force, they make up only 5% of CEOs from Fortune 500s and only 22% of the boards of those…
Before There Was An App For That 10 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this week, I thought it would be fun to take a…
Gunderson Direct Inc. Hayward, CA Release: September 24, 2018 Gunderson Direct Featured Among Top California Service Providers! Even in an increasingly digital world, direct marketing is just as important as ever. Here at Gunderson Direct, we’re well-versed in the best…
Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that…
Sketchbook Series: 5 // Invention Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next…
Recently, we asked the team one anonymous survey question. The responses were a lot of fun, so we thought we'd share them here. If you had to describe our company as an animal, what animal would it be, and why?
Sketchbook Series: 4 // Furniture Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next…
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