What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct mail marketing may seem like a thing of the past…
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through…
Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation…
Re-engaging previous customers can create a significant boost in sales, and direct mail is the best marketing medium to get the job done Direct mail is mostly renowned as a customer-acquisition medium, but if you’re not also using it as…
Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we…
Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets…
The telemedicine market is booming, but the key to success lies in how you market your service to patients and consumers The health care industry is morphing to be more and more consumer-centric, and health care providers are becoming increasingly…
Lead nurturing is one of the most widely discussed topics in the marketing world, but can you really use direct mail to effectively nurture your leads down your sales funnel? Yes. Yes, you can. So, you’ve incorporated direct mail…
When you need to boost traffic to your website, an integrated approach using direct mail is the way to go Many people don’t realize how well online and offline marketing strategies work together, but the fact is, it’s a tactic…
If you’re looking to increase conversions and boost sales, now is the time to explore triggered direct mail One of the best things about direct-mail marketing today is the ability to personalize correspondence using actual data gathered from customers. As…
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