Is Now the Time to Reexamine Offline Marketing?
With the online world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.
Why Your Direct Mail Campaign Needs A/B Testing
A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't
In any marketing program, testing the collateral you're putting out is crucial to its success. If you aren't testing and analyzing your results, you may continue making the same mistakes and lowering the ceiling of your ROI. A/B testing is one of the best ways to figure out what works for your target audience and what could be working better.
Now Registering: USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement Promotion
The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.
5 Ways to Drive Better Results for Your Direct Marketing Campaigns
If you want your direct mail campaigns to deliver results, you have to figure out a way for your marketing to stand out from the crowd.
How to Segment Your Direct Mail Targets to Attain a Better Response
A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are more likely to become customers.
Why Variable Data Printing Is a Game Changer for Direct Mail Marketing
Personalize your direct mail content and increase reader engagement for your brand
2020 USPS Mailing Promotions
Before you finalize your direct mail campaigns for the New Year, be sure to check out the latest USPS Promotions for 2020. In an effort to encourage marketers and printers to use new technology and print techniques to enhance mailers,…
Why Consumers Trust Direct Mail More Than Email Marketing
Overall, consumers have greater trust in postal mail than the marketing emails they receive. Here’s why this trend has evolved.
New website increases web traffic by 16%
Creating a new website can be daunting. The planning, resources, programming—it can overwhelm your team. But if done right, it can yield a better experience for your visitors and overall better performance in terms of lead generation. I really didn't want…
5 Tips to Write a Compelling CTA for Direct Mail Engagement
Without a captivating call to action, you'll find it challenging to make the most of your direct mail outreach.
