With digital direct mail, you can make print mail as personalized and targeted as any digital ad or email. The first known example of direct mail marketing comes from 1000 BC when an affluent Egyptian landowner created an offer and distributed it throughout his local area.
By focusing on a few vital aspects of your direct mail campaign, you can earn the best possible return on your advertising investment. For most marketers, ROI is one of the most important factors in determining the success of your campaign, so increasing it as much as possible is the goal.
Knowing and appreciating the value of direct mail is one thing Millennials and Baby Boomers have in common. Understanding whom to send your direct mail to is incredibly important because every piece that doesn't receive a response is reducing your ROI.
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Direct mail campaigns may start with sending letters to potential customers, but there are a lot of ways you can integrate technology to achieve a higher response. Direct mail marketing has existed for decades and, even in today's digitally obsessed world, it remains a powerful, cost-effective and successful way to reaching customers.
The world of direct mail marketing is always changing, and the industry's best practices continue to evolve. Here are the 5 most important practices for mailers to implement in 2020.
Direct mail offers that will motivate your customers to respond.
When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to consider. One important decision you must make is whether to personalize the content for each recipient.
Direct mail copy that sells is copy that focuses on what the audience wants to see and makes it worth their while to take the next step
With the online world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.