When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to consider. One important decision you must make is whether to personalize the content for each recipient.
Direct mail copy that sells is copy that focuses on what the audience wants to see and makes it worth their while to take the next step
With the online world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.
A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't In any marketing program, testing the collateral you're putting out is crucial to its success. If you aren't testing and analyzing your results, you may continue making the same mistakes and lowering the ceiling of your ROI. A/B testing is one of the best ways to figure out what works for your target audience and what could be working better.
The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.
To make the most of your direct mail efforts, you must give potential customers a reason to focus on your marketing ahead of the other advertisements they receive
If you want your direct mail campaigns to deliver results, you have to figure out a way for your marketing to stand out from the crowd.
A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are more likely to become customers.
Personalize your direct mail content and increase reader engagement for your brand
Before you finalize your direct mail campaigns for the New Year, be sure to check out the latest USPS Promotions for 2020. In an effort to encourage marketers and printers to use new technology and print techniques to enhance mailers,…