blog Archives

Is Direct Mail Personalization Important?

February 18, 2020
Mike Gunderson
Agency, blog

When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to consider. One important decision you must make is whether to personalize the content for each recipient.

6 Steps to Creating Direct Mail Copy That Wins Customers Over

February 12, 2020
Mike Gunderson
blog, Creative

Direct mail copy that sells is copy that focuses on what the audience wants to see and makes it worth their while to take the next step

Is Now the Time to Reexamine Offline Marketing?

February 4, 2020
Mike Gunderson
blog, Strategy

With the online world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.

Why Your Direct Mail Campaign Needs A/B Testing

January 28, 2020
Mike Gunderson
blog, Data

A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't In any marketing program, testing the collateral you're putting out is crucial to its success. If you aren't testing and analyzing your results, you may continue making the same mistakes and lowering the ceiling of your ROI. A/B testing is one of the best ways to figure out what works for your target audience and what could be working better.

Now Registering: USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement Promotion

January 24, 2020
Jim Zimay
blog, Strategy

The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.

5 Ways to Ensure Your Direct Mail Stands Out From the Crowd

January 21, 2020
Mike Gunderson
blog, Creative

To make the most of your direct mail efforts, you must give potential customers a reason to focus on your marketing ahead of the other advertisements they receive

5 Ways to Drive Better Results for Your Direct Marketing Campaigns

January 14, 2020
Mike Gunderson
blog, Strategy

If you want your direct mail campaigns to deliver results, you have to figure out a way for your marketing to stand out from the crowd.

How to Segment Your Direct Mail Targets to Attain a Better Response

January 7, 2020
Mike Gunderson
blog, Data, Strategy

A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are more likely to become customers.

Why Variable Data Printing Is a Game Changer for Direct Mail Marketing

Personalize your direct mail content and increase reader engagement for your brand

2020 USPS Mailing Promotions

December 18, 2019
Mike Gunderson
Agency, blog

Before you finalize your direct mail campaigns for the New Year, be sure to check out the latest USPS Promotions for 2020. In an effort to encourage marketers and printers to use new technology and print techniques to enhance mailers,…

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