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Alert: Universal manufacturing challenges for direct mail marketers

Using direct mail as part of a larger multichannel experience can effectively drive your brand’s messaging and greatly accelerate marketing ROI.

Key Takeaways: Considerations before incorporating direct mail Create, segment, and understand your list Focus on your tone and messaging Be strategic with your designs Create an enticing offer Is the...

Key takeaways: Targeting pre-approved offers Direct mail drives online visits Cost of acquisition, ROI prove favorable Direct mail success tied to experienced partners Direct Mail Complements Digital, Influences Consumers and...

Direct mail programs require significant time and budget — avoid these mistakes before you get too far into your channel strategy.

The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable...

In this article you'll learn the pitfalls of KPI Marketing vs Conversational Marketing: Mistaking metrics for meaning. Your competition could know something you don't. Focusing on KPI building versus brand...