A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your...
19Apr 2021
A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your...
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step...
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the...
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s...
Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct...
Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was...