The world of direct mail marketing is always changing, and the industry's best practices continue to evolve. Here are the 5 most important practices for mailers to implement in 2020.

Direct mail offers that will motivate your customers to respond.

When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to...

Direct mail copy that sells is copy that focuses on what the audience wants to see and makes it worth their while to take the next step

With the online world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.

A/B testing is essential to the success of your direct mail campaign because it shows what works and what doesn't In any marketing program, testing the collateral you're putting out...

The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.