💃 2 years in a row—way to go, yo! 🕺 So last year, right around this time, something rad happened. Great Place to Work® and Fortune recognized Gunderson Direct as one of the 50 Best Workplaces in Advertising & Marketing™.…
Why your direct mail prospects deserve a better offer Mike Gunderson (Gunderson Direct CEO) and I were talking about some trends in direct mail recently. We agreed on one crucial direct mail (DM) trend headed in the wrong direction —…
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…
How my company supported a cause near and dear to my heart This past April, my wife and I rode our bikes 110 miles from Oakland to Sacramento. Not just for fun, or for exercise, but for something bigger: to…
Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set.…
How Smart, Informed Decision-making Can Boost Your ROI Direct mail can be the best form of marketing when executed well, delivering incredible results and ROI. According to a 2021 Data & Marketing Association (DMA) report, direct mail response rates can…
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