✈️ 24 flights 🏴 6 states 🌎 3 countries 📅 2 days One epic 20th-anniversary celebration To celebrate Gunderson Direct’s milestone anniversary, President Mike Gunderson suggested we do something monumental. We hadn’t hosted an annual meeting off-site since 2019. In…
Why Sharing Physical Books Matters To Millennials Recently, I was asked if I’d like to join a book club. Since I am a work-from-home mom who has little socialization with anyone over the age of infancy, I happily agreed to…
From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first "aha" moment during an interview with a survey respondent.…
Iterative testing leads to constant optimization and also protects you from a declining response rate. Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for…
Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their…
Revolutionize Your Marketing Campaigns with PostReminder: The New Direct Response Platform Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further…
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
I'm obsessed.... 100% of this blog's content was produced using ChatGPT, including the title, key takeaways, intro, lyrics, and hashtags. INPUT: Create a title for a blog about ChatGPT writing a rap about direct mail "ChatGPT Drops a Rhyme: A…
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…
It's not even Thanksgiving yet. You have plenty of time to send cards and packages so that they arrive by any winter holiday you celebrate, right? Well, maybe not. Diwali started on October 24, the first night of Hanukkah is…
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