Agency Archives

Why Direct Mail is More Efficient Than Email

June 30, 2020
Mike Gunderson
Agency, blog

Direct mail and email marketing are two of the most-used methods of direct marketing. Each has its pros and cons, but which is the most cost- and time-efficient means of building your revenue and brand? For a marketer, coming up with the most practical method of influencing an audience is essential.

How Artificial Intelligence is Boosting Direct Mail Response Rates

June 18, 2020
Jeff Tarran
Agency, blog, Data

How Artificial Intelligence is Boosting Direct Mail Response Rates.

2 Reasons Direct Mail Is Worth the Investment

June 16, 2020
Mike Gunderson
Agency, blog

Don't let expenses associated with direct mail scare you away — many mailers earn an outstanding return on investment. In many ways, direct mail can appear more expensive than digital marketing channels in terms of up-front investment.

Thoughts From Our Team on Returning to the Office

June 8, 2020
Mike Gunderson
Agency, blog

We asked our team to anonymously share their thoughts and feelings in considering a return to the office. The responses ran the gamut and we found them so insightful that we wanted to share:

The Differences Between Various Types of Direct Mail Service Providers

June 2, 2020
Mike Gunderson
Agency, blog

A variety of elements go into a successful direct mail campaign, and there are service providers for each step, as well as full-service vendors who are there with you throughout the whole process. When working on a direct mail campaign, the goal is to get your marketing materials into the hands of as many potential customers as possible.

Covid-19 Direct Mail Overview

A Topline Report on How the Pandemic is Affecting Direct Mailers.

Using Past Data to Improve Your Direct Mail ROI

May 19, 2020
Mike Gunderson
Agency, blog

The data you collect from past campaign results can provide valuable insights and help you adjust your strategy. Every piece of direct mail that you send tells you something about your strategy, both good and bad.

The Role of Direct Mail at Each Stage of a Customer’s Journey

A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take the next step.

5 sure-fire ways the USPS can increase revenue, RIGHT NOW!

With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for the USPS to boost revenues using what it already has, so it can continue to be a viable business well into the future.

Direct Mail in the Covid Era (and beyond)

April 29, 2020
Jeff Tarran
Agency, blog, Strategy

Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and even for when things start getting back to normal—the “new normal,” that is.

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