Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
Ever wondered what your mail carrier was thinking? Or what you could do to brighten their day? Thanks to Reddit, we recently got a glimpse into what our essential postal workers wish we knew.