Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Think creatively about past, present and even future prospects who should be suppressed from any mailing to save money, improve response and save you from potential privacy headaches down the road.
Before selecting a direct mail vendor, ask these critical questions to ensure you've found the right fit. If you aren't using direct mail, you should be. It’s a marketing channel that provides a 29% return on investment. But when you do a quick search of direct mail vendors, there are countless options.
Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct Ranks #41 on Fastest-Growing Companies in the East Bay List
Gunderson Direct Among Fast 100 in San Francisco Bay Area
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.