Despite their differences, the goals of email and direct mail are similar and some of the techniques can crossover between the two channels. Email and direct mail marketing have a lot in common, both serving the primary goals of raising awareness of your brand and making some sales.
Our team shares some of the ways we've stayed sane and made the best of sheltering in place since March.
Direct mail and email marketing are two of the most-used methods of direct marketing. Each has its pros and cons, but which is the most cost- and time-efficient means of building your revenue and brand? For a marketer, coming up with the most practical method of influencing an audience is essential.
How Artificial Intelligence is Boosting Direct Mail Response Rates.
Don't let expenses associated with direct mail scare you away — many mailers earn an outstanding return on investment. In many ways, direct mail can appear more expensive than digital marketing channels in terms of up-front investment.
We asked our team to anonymously share their thoughts and feelings in considering a return to the office. The responses ran the gamut and we found them so insightful that we wanted to share:
A variety of elements go into a successful direct mail campaign, and there are service providers for each step, as well as full-service vendors who are there with you throughout the whole process. When working on a direct mail campaign, the goal is to get your marketing materials into the hands of as many potential customers as possible.
A Topline Report on How the Pandemic is Affecting Direct Mailers.
The data you collect from past campaign results can provide valuable insights and help you adjust your strategy. Every piece of direct mail that you send tells you something about your strategy, both good and bad.
A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take the next step.