Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed…
7 EASY WAYS TO FUEL YOUR CREATIVITY AND KEEP THINGS FRESH I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I…
The numbers are in, and y’all killed it! Thanks to your hard work and dedication, a whopping $52,885 in donations raised through our Better Every Day Challenge will be going to the nonprofit Special Forces Sports Foundation. Special Forces Sports…
COVID has taught us a lot about work life balance. Some of it for the better. Work life balance has long been a work world buzzword. The media portrays it as the gold standard lifestyle and people spend their lives…
Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…
I’m not just a FTE, I’m also a FTM (mom), FTW (wife), FTD (daughter) and more! I’m no stranger to maternity leave — this was my second one with Gunderson Direct. I’ve done the gazillion doctor appointments during office hours,…
Just like any team, Gunderson Direct is made up of unique individuals, with each one of us bringing something special to the table. But one thing we have in common is a set of values that we live and work…
Mike Gunderson was interviewed on the Questions About Everything With Ian Sephton Podcast IS: Today we are joined by Mike Gunderson, who is the founder of Gunderson Direct. It’s a direct marketing agency that helps businesses drive new leads and…
Eight killer mistakes that can threaten the success of any DM program Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck…
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