Book Review: Beat the Control
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
The Fundamentals of Direct Mail Design
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
Why is Direct Marketing Successful?
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
HUGE News for Mailers From the USPS
Starting on August 29, 2021, postcards measuring up to 6” x 9” will mail at the first class postcard rate of 33¢ and travel through the USPS at first class speed
Industry Update: Universal Manufacturing Challenges for Direct Mail Marketers
Alert: Universal manufacturing challenges for direct mail marketers
The Why, What, When, and How of Direct Mail Creative A/B Testing
The Why, What, When, and How of Direct Mail Creative A/B Testing
When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique.
Direct Mail Trend Report Q4 2020
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to growing Medicare Advantage mailings during the Q4 annual enrollment season.
Sharing Smiles & Sending Good Vibes
The #GunderSmile Happier Holidays Gift Package 2020 was a year that had a lot of...um...‘stopping power’. And when everything comes to a halt, you are given the opportunity to turn that pause into perspective. So we asked ourselves some big…
Marketing: Top Direct Mail Tips and Trends
A look at some of the most effective direct mail trends to help marketers build an impactful and memorable campaign Things tend to go in and out of style, and while some may believe direct mail is a thing of…
DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.