By identifying the prospects who are most likely to respond to an offer, you can reduce campaign expenses and improve your response rate and ROI. Every direct mail piece you...

With digital direct mail, you can make print mail as personalized and targeted as any digital ad or email. The first known example of direct mail marketing comes from 1000...

Before selecting a direct mail vendor, ask these critical questions to ensure you've found the right fit. If you aren't using direct mail, you should be. It’s a marketing channel...

By focusing on a few vital aspects of your direct mail campaign, you can earn the best possible return on your advertising investment. For most marketers, ROI is one of...

Gunderson Direct is Great Place to Work-Certified™

When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to...

Before you finalize your direct mail campaigns for the New Year, be sure to check out the latest USPS Promotions for 2020. In an effort to encourage marketers and printers...