I’m not just a FTE, I’m also a FTM (mom), FTW (wife), FTD (daughter) and more! I’m no stranger to maternity leave — this was my second one with Gunderson Direct. I’ve done the gazillion doctor appointments during office hours,…
Just like any team, Gunderson Direct is made up of unique individuals, with each one of us bringing something special to the table. But one thing we have in common is a set of values that we live and work…
Mike Gunderson was interviewed on the Questions About Everything With Ian Sephton Podcast IS: Today we are joined by Mike Gunderson, who is the founder of Gunderson Direct. It’s a direct marketing agency that helps businesses drive new leads and…
Eight killer mistakes that can threaten the success of any DM program Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck…
Credit to Paul Bobnak of Who's Mailing What on a great interview. Mike Gunderson discusses what works in B2B direct mail and why VACTA is a powerful technology for mail. Something maybe you could talk about a little bit is…
Videoconferencing is only growing in use. When you meet on Zoom, you’re representing your company’s brand, and your personal brand. We do a lot of videoconferencing. You probably do too and have experienced poorly run online meetings that impact how…
Direct mail is a successful channel for many businesses, but some marketers dismiss it based on common misconceptions. We're setting the record straight on direct mail. Direct mail has seen a resurgence over the last several years—and for good reasons.…
Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you mail with our Direct Mail Calculator. The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing…
