REFILLING THE WELL
7 EASY WAYS TO FUEL YOUR CREATIVITY AND KEEP THINGS FRESH I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I…
Does writing feel like fighting?
Do some website-ing!
I find it useful to seek outside inspiration from these websites when my writing brain is in neutral or can’t get out of first gear.
Our Better Every Day Challenge raises $52k+ for special needs kids!
The numbers are in, and y’all killed it! Thanks to your hard work and dedication, a whopping $52,885 in donations raised through our Better Every Day Challenge will be going to the nonprofit Special Forces Sports Foundation. Special Forces Sports…
My baby bombs my Zoom meetings – and that’s okay
COVID has taught us a lot about work life balance. Some of it for the better. Work life balance has long been a work world buzzword. The media portrays it as the gold standard lifestyle and people spend their lives…
Direct Mail Production Delays Continue into 2022
Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…
I’m Back From My Maternity Leave and Boy, Things Are Different
I’m not just a FTE, I’m also a FTM (mom), FTW (wife), FTD (daughter) and more! I’m no stranger to maternity leave — this was my second one with Gunderson Direct. I’ve done the gazillion doctor appointments during office hours,…
Better Every Day Challenge 2022
Just like any team, Gunderson Direct is made up of unique individuals, with each one of us bringing something special to the table. But one thing we have in common is a set of values that we live and work…
Mike Gunderson Interview with Ian Sephton
Mike Gunderson was interviewed on the Questions About Everything With Ian Sephton Podcast IS: Today we are joined by Mike Gunderson, who is the founder of Gunderson Direct. It’s a direct marketing agency that helps businesses drive new leads and…
Avoid ‘Mail Fail’ — Common Mistakes in Direct Mail
Eight killer mistakes that can threaten the success of any DM program Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck…
Meet the Mailers: Trends in B2B Direct Mail
Credit to Paul Bobnak of Who's Mailing What on a great interview. Mike Gunderson discusses what works in B2B direct mail and why VACTA is a powerful technology for mail. Something maybe you could talk about a little bit is…