Agency Archives

I had three in-person meetings in 3 days for the first time in 2 years. It’s better than I remember.

September 6, 2022
Jeff Tarran
Agency, blog, Strategy

Here’s what I forgot… and what I relearned. Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance…

From Co-workers to Fur-workers

Don’t underestimate the power of pets In today’s world, where working from home has become a new normal, many of us remote employees have experienced the shift from face time with co-workers to face time with fur-workers—otherwise known as our…

Why Brand Guidelines are essential for building a successful Direct Mail campaign.

Providing these creative assets will help ensure that your DM marketing efforts and production schedules are met. In a digital-centric world, many small businesses and startups have limited resources, with in-house design teams focused on developing and executing the company's…

Four steps to building online leads with direct mail

To be successful, DM needs to embrace — and facilitate — online consumer buying behavior. Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we…

121 Things Account Executives Do

The Accounts Team is the hub of the agency. Between client communications, managing our agency teams, and keeping our projects running smoothly, very little happens at Gunderson Direct that doesn't go through us. Except maybe deciding where we are ordering…