Dress your creative for success with informative, insightful briefs.
Giving Back to the Community: A Win-Win Situation for Employees and Employers
How my company supported a cause near and dear to my heart This past April, my wife and I rode our bikes 110 miles from Oakland to Sacramento. Not just for fun, or for exercise, but for something bigger: to…
Unleashing the Power of Direct Mail
How Smart, Informed Decision-making Can Boost Your ROI Direct mail can be the best form of marketing when executed well, delivering incredible results and ROI. According to a 2021 Data & Marketing Association (DMA) report, direct mail response rates can…
A Conversation About the Account + Creative Dynamic, Part 2
Sugar and Spice and Keeping Things Nice, Part 2—The Account Side Agency life. It’s filled with quirky personalities, buzzing ideas, and the aroma of fresh coffee. But one dynamic duo—the account person and the creative—often takes center stage. Despite their…
Why Does Gunderson Direct Keep Winning the “Great Places to Work” Award?
Feeling valued and being allowed to grow has changed my outlook on work. For four years running, Gunderson Direct has been recognized as a Great Place to Work, and it's easy to see why. It's not just the people but…
A Conversation About the Account + Creative Dynamic
Sugar and Spice and Keeping Things Nice, Part 1—The Creative Side In my 20+ years as an agency creative, I've had all sorts of relationships with various account people and in all kinds of flavors. Some of these relationships were…
Gunderson Direct Goes To Hollywood
How We Celebrated Our 20th Anniversary ✈️ 24 flights 🏴 6 states 🌎 3 countries 📅 2 days One Epic 20th-Anniversary Celebration To celebrate Gunderson Direct’s milestone anniversary, President Mike Gunderson suggested we do something monumental. We hadn’t hosted an…
Prospecting for Data Gold
From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first "aha" moment during an interview with a survey respondent.…
Building a Better Look-alike Model for Direct Mail Prospecting
Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their…