My finest working mom moment
It happened at the “table” one afternoon I have a seat at the table. You know the one, the one that women and minorities are always working hard to find a place at. The Table, with the President and the…
How I was inspired at an early age to pursue a fun and fulfilling career in print design.
Fine paper, fountain pens and ephemera — oh my! By Tara Eglin I’ve always been drawn to cool paper, fountain pens, and beautifully designed ephemera from the past. As a kid I collected stamps from around the world, attracted to…
Gunderson Direct Awarded 2022 Great Place to Work Certification™
For companies that prioritize a positive and helpful work environment like Gunderson Direct, certifications stand out as a great reassurance that we are doing a good job by our employees. With this in mind, Gunderson Direct is proud to announce…
How to be my Favorite Client
I get it — it’s probably not your goal to be my #1 client. Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work…
Informed Delivery – A TARGETED digital integration with your direct mail
Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed…
REFILLING THE WELL
7 EASY WAYS TO FUEL YOUR CREATIVITY AND KEEP THINGS FRESH I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I…
Does writing feel like fighting?
Do some website-ing!
I find it useful to seek outside inspiration from these websites when my writing brain is in neutral or can’t get out of first gear.
Our Better Every Day Challenge raises $52k+ for special needs kids!
The numbers are in, and y’all killed it! Thanks to your hard work and dedication, a whopping $52,885 in donations raised through our Better Every Day Challenge will be going to the nonprofit Special Forces Sports Foundation. Special Forces Sports…
My baby bombs my Zoom meetings – and that’s okay
COVID has taught us a lot about work life balance. Some of it for the better. Work life balance has long been a work world buzzword. The media portrays it as the gold standard lifestyle and people spend their lives…
Direct Mail Production Delays Continue into 2022
Mailers Need to Plan Accordingly to Minimize The Impact of Industry-wide Printing Issues. The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs. While some issues…