The data you collect from past campaign results can provide valuable insights and help you adjust your strategy. Every piece of direct mail that you send tells you something about...

A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take...

With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for...

Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status,...

Although direct mail marketing happens offline, you can integrate online data and technologies to make it as targeted and personal as any digital marketing. The success of your marketing depends...

Customer data is continually evolving, and your database must evolve, too. A list that’s out of date will cost you time, money, and brand empathy. Whether you're compiling, buying, or...

By identifying the prospects who are most likely to respond to an offer, you can reduce campaign expenses and improve your response rate and ROI. Every direct mail piece you...