How my company supported a cause near and dear to my heart This past April, my wife and I rode our bikes 110 miles from Oakland to Sacramento. Not just for fun, or for exercise, but for something bigger: to…
How Smart, Informed Decision-making Can Boost Your ROI Direct mail can be the best form of marketing when executed well, delivering incredible results and ROI. According to a 2021 Data & Marketing Association (DMA) report, direct mail response rates can…
Sugar and Spice and Keeping Things Nice, Part 2—The Account Side Agency life. It’s filled with quirky personalities, buzzing ideas, and the aroma of fresh coffee. But one dynamic duo—the account person and the creative—often takes center stage. Despite their…
Feeling valued and being allowed to grow has changed my outlook on work. For four years running, Gunderson Direct has been recognized as a Great Place to Work, and it's easy to see why. It's not just the people but…
Sugar and Spice and Keeping Things Nice, Part 1—The Creative Side In my 20+ years as an agency creative, I've had all sorts of relationships with various account people and in all kinds of flavors. Some of these relationships were…
How We Celebrated Our 20th Anniversary ✈️ 24 flights 🏴 6 states 🌎 3 countries 📅 2 days One Epic 20th-Anniversary Celebration To celebrate Gunderson Direct’s milestone anniversary, President Mike Gunderson suggested we do something monumental. We hadn’t hosted an…
From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first "aha" moment during an interview with a survey respondent.…
Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their…
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