Despite their differences, the goals of email and direct mail are similar and some of the techniques can crossover between the two channels. Email and direct mail marketing have a...

Our team shares some of the ways we've stayed sane and made the best of sheltering in place since March.

Direct mail and email marketing are two of the most-used methods of direct marketing. Each has its pros and cons, but which is the most cost- and time-efficient means of...

How Artificial Intelligence is Boosting Direct Mail Response Rates.

Don't let expenses associated with direct mail scare you away — many mailers earn an outstanding return on investment. In many ways, direct mail can appear more expensive than digital...

We asked our team to anonymously share their thoughts and feelings in considering a return to the office. The responses ran the gamut and we found them so insightful that...

A variety of elements go into a successful direct mail campaign, and there are service providers for each step, as well as full-service vendors who are there with you throughout...