Alert: Universal manufacturing challenges for direct mail marketers
29Jul 2021
Alert: Universal manufacturing challenges for direct mail marketers
The Why, What, When, and How of Direct Mail Creative A/B Testing When it comes to improving the performance of direct mail creative, A/B testing is often the most viable...
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was...
The #GunderSmile Happier Holidays Gift Package 2020 was a year that had a lot of...um...‘stopping power’. And when everything comes to a halt, you are given the opportunity to turn...
Key takeaways: Top 7 top direct mail trends for 2021 Integrate your mail with tech, including smart speakers Better targeting = lower cost, higher response A look at some of...
Intent data identifies qualified prospects who are researching and preparing to buy, but have not yet purchased.
Think creatively about past, present and even future prospects who should be suppressed from any mailing to save money, improve response and save you from potential privacy headaches down the...