Better Every Day Challenge 2022
Just like any team, Gunderson Direct is made up of unique individuals, with each one of us bringing something special to the table. But one thing we have in common is a set of values that we live and work…
Mike Gunderson Interview with Ian Sephton
Mike Gunderson was interviewed on the Questions About Everything With Ian Sephton Podcast IS: Today we are joined by Mike Gunderson, who is the founder of Gunderson Direct. It’s a direct marketing agency that helps businesses drive new leads and…
Avoid ‘Mail Fail’ — Common Mistakes in Direct Mail
Eight killer mistakes that can threaten the success of any DM program Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck…
Meet the Mailers: Trends in B2B Direct Mail
Credit to Paul Bobnak of Who's Mailing What on a great interview. Mike Gunderson discusses what works in B2B direct mail and why VACTA is a powerful technology for mail. Something maybe you could talk about a little bit is…
The GundirGuide to Online Video Meetings
Videoconferencing is only growing in use. When you meet on Zoom, you’re representing your company’s brand, and your personal brand. We do a lot of videoconferencing. You probably do too and have experienced poorly run online meetings that impact how…
Direct Mail Myths Debunked!
Direct mail is a successful channel for many businesses, but some marketers dismiss it based on common misconceptions. We're setting the record straight on direct mail. Direct mail has seen a resurgence over the last several years—and for good reasons.…
How to Budget for Your Direct Mail Campaign
Right-size your direct mail budget — model your Customer Acquisition Cost and ROI before you mail with our Direct Mail Calculator. The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing…
How B2B Companies Can Benefit from Direct Mail Marketing
Whether your marketing teams is looking to build brand awareness, improve customer experience, or target a specific customer base, direct mail can deliver.
Gunderson Direct Holiday Mailer Wins Multiple Awards
Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards.
Book Review: Beat the Control
Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.