Direct Mail Complements Digital, Influences Consumers and Drives Higher ROI Used correctly, direct mail and…
Health Care Services
San Francisco, CA
“We tested lots of other mailing options, but none was as good as Gunderson.”
– One Medical
Willing to Refer (NPS)
This case study is presented from our client’s point of view. Special thanks to One Medical for taking the time to contribute to this case study and giving us the opportunity to do some great work together.
Gunderson Direct built new direct mailing strategies for a medical practice. They met regularly to discuss creative and strategic plans to improve response rates and reduce overall costs.
We were spending an absurd amount of money on direct mailings. We had a very poor response rate and knew we could do better. We wanted an agency to help improve our rates and reduce our costs.
TRIED AND TRUE
We reviewed our prior direct mail pieces and built a testing strategy. They put together a bunch of options that we vetted. We came up with a metrics dashboard and segments to target. Every time we went through a test, the Gunderson piece was always the winner. The “Gunderson Package” was the one to beat. We tested lots of other mailing options, but none was as good as Gunderson.
They had a huge impact. When we started, we were spending $4 million with a 0.05 percent response rate. Within six months, we cut our spending by half and increased the response rate to 1 percent. Gunderson was instrumental in that.
From a project management standpoint, they were outstanding. We might have been a difficult client, but they made us successful. Their management was one of their best skills. They were always on top of emails, and they documented every text or conversation. They responded quickly in every conversation and were absolutely stellar.
I especially like how involved Mike was. He didn’t try to pawn me off on a project manager, and he had a vested interest in my success. They never tried to expedite things or trap us in a sales ploy. Everything was on my terms, and they were really good partners.
They helped save $2 million in marketing expenditures and increased responses from 0.05 percent to 1 percent. They managed the project well, documenting every conversation and responding quickly to questions or urgent requests.
One Final Note
If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.