5 best practices for developing a direct mail strategy that will help reach your marketing goals On the fence about adding direct mail into your marketing mix.
Financial Analytics & Research
San Mateo, CA
“They have a lot of integrity and take pride in the quality of their work.”
Willing to Refer (NPS)
This case study is presented from our client’s point of view. Special thanks to Nav for taking the time to contribute to this case study and giving us the opportunity to do some great work together.
Gunderson Direct leads market research and list cleansing for a small business credit platform. They’ve improved responses, incorporated branding into new materials, and acted as a full-service direct mailing shop.
It’s difficult to target small business owners specifically. Whenever we sent a direct mailing, we would waste money on hundreds of undeliverable pieces. We have databases, but needed a firm with market expertise to cleanse our lists and appeal to our audience.
They helped with market research and list targeting. They verified our list against theirs to eliminate dead leads. They provided us with a lot of information, including who the best responders were. They worked within our style guidelines to incorporate our existing branding into new materials. Based on our specifications, they did creative work for us, as well as all of our mailings. They act as our full-service shop.
Their list cleansing is phenomenal—now we barely get any pieces back. They did a great job with the test project and continued to improve on that success. We’re able to track some of our customers through a matching service. Our results keep getting better, with no glitches so far. They inform us which pieces are performing well and which ones can be strengthened.
From a project management perspective, they do really well. We’re a demanding client, but they turn projects around as fast as we can get graphics to them. We set up a Slack channel between our offices so we could communicate with them.
They have a lot of integrity and take pride in the quality of their work. One of the first pieces we mailed had an error on it that we missed. They re-sent the whole batch at their own expense. That established the relationship right away. Not every company can follow through the way they do.
They greatly reduced the bounce rate for mailings, and their focused abilities are all very strong. They’ve honed tracking capabilities and continue to improve results. They stand out among their competitors for their willingness to follow through.
One Final Note
If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.