I’ve been fighting a KPI (key performance indicator) battle recently. Setting appropriate KPIs is an…


Metromile
Auto Insurance Company
San Francisco, CA
“They ensured flawless campaigns and always delivered on time.”
– Metromile

This case study is presented from our client’s point of view. Special thanks to Metromile for taking the time to contribute to this case study and giving us the opportunity to do some great work together.
THE WORK
Gunderson Direct was responsible for organizing our mail outreach strategy. They spearheaded our communications campaigns and made sure they were executed without error. The team used OPEX Mail Matrix, a mixed mail sorting system, to manage our mail speedily and accurately.
OUR CHALLENGE
We were looking for help in building our direct-mail acquisition program.
AGENCY OF CHOICE
Having been in the marketing industry myself, I’d heard of them before. We decided to go with them because they had good references, and we liked the fact that they were local. They’re the agency of choice for companies that don’t have the internal resources, because they offer a specialized skill set. I was impressed by their proficiency in project management.
IN CONCLUSION
They ensured flawless campaigns and always delivered on time. They’re a great direct-mail resource for companies that don’t have the internal capacity or necessary skills.
One Final Note
If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.