5 best practices for developing a direct mail strategy that will help reach your marketing goals On the fence about adding direct mail into your marketing mix.
Roadside Assistance & Insurance
San Francisco, CA
“They’ve made a lot of miracles happen very quickly… [and are] committed to direct mail in a way very few agencies are.”
Willing to Refer (NPS)
This case study is presented from our client’s point of view. Special thanks to AAA for taking the time to contribute to this case study and giving us the opportunity to do some great work together.
Gunderson assisted an insurance group with a wide variety of initiatives. They provided strategy and creative resources for several campaigns over seven years, primarily supporting direct mail and email.
We were looking for ways to increase our sales.
A TARGETED STRATEGY
Gunderson Direct worked to understand our segmentation scheme and our pain points in driving new sales. I outlined our value proposition, and they crafted messages that would resonate with the specific segments of our audience. They also helped with our cross-sales initiatives and promotions.
We offered broad-reaching promotions, and they helped to integrate that messaging into direct mail, email and print. We collaborated on marketing strategy, and they provided creative resources on 80-plus marketing campaigns. Throughout the seven years we worked together, we built a large volume of unique campaigns. We had developed a collaborative partnership to determine the best ways to reach our audiences through direct mail, offers and other means.
Gunderson Direct helped reduce my print costs by 30–50 percent. Also, with their help we increased performance and response rates on mail by 20–30 percent. They fine-tuned our creative, messaging and test strategy. They were instrumental in making us the success we are. Everything they did, from membership acquisition to cross-sales, beat everything we tested before. I have nothing but kudos for Mike and his team. They’re talented, absolutely fabulous people.
They’re on top of everything. Anytime I needed something quickly, they delivered it. They’ve made a lot of miracles happen very quickly.
They are committed to direct mail in a way very few agencies are. They’re great at a lot of other things, but DM is at the core of their business. They think outside the box and tie new technologies into direct mail.
They drive for the best return on your investment. They are committed to the business and are easily accessible when you need something. They’re great people to work with, smart and easygoing. They make things happen and drive results. They also provide a great cost structure at an amazing value. I’m very pleased.
They helped reduce print costs by 30–50 percent and increased response rates by 20–30 percent. They were instrumental in campaign success and improved a broad swath of protocols. They took an integrated approach to ensure good ROI and were easy to work with.
One Final Note
If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.