Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
Online Insurance Marketplace
New York City, NY
“I was impressed with the process and how knowledgeable they were in the domain.”
Willing to Refer (NPS)
This case study is presented from our client’s point of view. Special thanks to Policygenius for taking the time to contribute to this case study and giving us the opportunity to do some great work together.
Gunderson Direct provided direct marketing services for an online insurance marketplace. In efforts to drive qualified leads, they utilized the partner’s branding assets to handle a direct mail campaign.
We were using them as a full-funnel direct mail vendor for creative and audience. The objective was to drive qualified insurance leads to our site that’d we then sell via traditional methods.
We provided Gunderson Direct with brand guidelines and assets, and they handled the creative aspects themselves. They utilized our font, logo, and other visuals we thought were appropriate as well as created custom icons for the mail pieces. The mailings went out in batches, and we’ve done about 3-4 big mailings with them.
From the very beginning, I was happy with the way the creative process was executed. After they sent the assets and guidelines, Gunderson Direct walked us through what they had created for us. They presented good work and implemented the feedback from our creative director and CMO.
Once the mail went out, they were very communicative about when we’d expect to see things and set expectations for how results would come in. When we received the results, we exceeded our goal for cost per customer acquisition. We were able to match customers who applied and became leads to those we sent mail to.
Project management was great. I rarely had to ask for things; they proactively gave me what I needed. Their team is communicative via email and Slack. They did what they could to add value. They were great at providing and updating timelines.
I was impressed with the process and how knowledgeable they were in the domain. This was something we hadn’t done before, and we wanted to find the right partner. During our first predevelopment meeting with stakeholders present, I breathed a sigh of relief because they did what they promised. That made me feel confident about the product even before we had results.
The cost per customer acquisition exceeded Policygenius’ goals. Gunderson Direct executed an efficient creative process and was receptive to feedback. They were communicative about timelines and garnered the partner’s trust and confidence. Proactivity is a hallmark of their high-quality work.
One Final Note
If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.