Direct marketing is successful driving top-of-funnel leads due to several key advantages that make it a top choice among many marketers.
Mutual of Omaha
Financial Services Company
“Their industry knowledge and direct response advertising experience impress us.”
– Mutual of Omaha
Willing to Refer (NPS)
This case study is presented from our client’s point of view. Special thanks to Mutual of Omaha for taking the time to contribute to this case study and giving us the opportunity to do some great work together.
Gunderson Direct provides direct mail creative development for a financial firm’s guaranteed issue life insurance product. The team is responsible for copywriting, design, and more.
We hired them for the creative development of our direct mail efforts, specifically on our guaranteed issue life insurance product.
Gunderson Direct team’s creative development package involves copywriting, design, and specs for the production of the files.
We communicate primarily via email and phone. They have been extremely responsive to us.
The team also has been flexible when it comes to scheduling. They communicate upfront about the expected development time they need to finish a deliverable. So far, they have not missed a deadline yet.
The quality of their service has been truly exceptional. It has been terrific working with Gunderson Direct. Their industry knowledge and direct response advertising experience impresses us.
Gunderson Direct consistently delivers exemplary outputs to Mutual of Omaha. Their communicative and timely approach secures the ongoing partnership. If you are looking for an agency that knows direct response advertising and has the experience to back it up, this is an agency that you’ll want to look at.
One Final Note
If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.