CAC ROI ESTIMATOR

COST PER AQUISITION (CPA)

Campaign Costs

Choose quantity:

Estimated price:
Agency, List, Printing and Postage
Cost per piece
$
Total cost
$
Campaign Metrics

Estimated response rate:
% of prospects that will respond

New leads

Estimated conversion rate:
% of leads converted into
customers or sales

New customers

 
% Net response rate
Cost per Lead: $
Cost per Acquisition: $

Get New Customers at the Cost of $ Each!
Now Find out what They're Worth.

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ONE YEAR ROI ANALYSIS

FINANCIALS
 
Per customer
Total

Enter revenue:
Estimated revenue per customer

$

$

Enter fullfillment costs:
Fullfillment cost per customer

-$

-$

Profit:

$

$

Total campaign costs:

-$

-$

DIRECT MAIL ROI: %
PER CUST. NET PROFIT
$
TOTAL NET PROFIT
$

YOUR DIRECT MAIL ROI EARNS YOU
$ ON EVERY $1.00 YOU SPEND.

BREAK EVEN
 
Planned
Break even

Response rate:
Conversion rate:
Net response rate:
Total sales/customers:
Average profit per sale:

0.75%
20%
0.15%
150
$500

0.54%
14%
0.11%
108
$360

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