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There are lots of books on how to do direct mail. We didn’t want to write one of those (even though we could). Instead, we thought we would focus on the little — and not so little — things it takes to successfully establish and beat control mailings over time.
Over the last 20 years, we’ve participated in billions of mailings, to mailboxes around the globe. Through this experience, we’ve seen both the path to direct mail success and how an effort can fall short.
This 36 page book will provide the tools and tactics you can implement right now to improve your direct mail program. Let’s beat the control!
Table of contents:
- Getting Started
- Targeting & Data