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Direct Mail in the Covid Era (and beyond)

Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and even for when things start getting back to normal—the “new normal,” that is. 

Determining Who Will Respond to a Direct Mail Offer
Determining Who Will Respond to a Direct Mail Offer on gundersondirect.com

By identifying the prospects who are most likely to respond to an offer, you can reduce campaign expenses and improve your response rate and ROI. Every direct mail piece you send costs money. Beyond the initial design and data mining expenses, each individual letter costs money to print and postage...