Customer data is continually evolving, and your database must evolve, too. A list that’s out of date will cost you time, money, and brand empathy. Whether you're compiling, buying, or renting a direct mail list, it's vital that you analyze your data to make sure that data is clean, accurate,...
By identifying the prospects who are most likely to respond to an offer, you can reduce campaign expenses and improve your response rate and ROI. Every direct mail piece you send costs money. Beyond the initial design and data mining expenses, each individual letter costs money to print and postage...
With digital direct mail, you can make print mail as personalized and targeted as any digital ad or email. The first known example of direct mail marketing comes from 1000 BC when an affluent Egyptian landowner created an offer and distributed it throughout his local area.
Before selecting a direct mail vendor, ask these critical questions to ensure you've found the right fit. If you aren't using direct mail, you should be. It’s a marketing channel that provides a 29% return on investment. But when you do a quick search of direct mail vendors, there are...
By focusing on a few vital aspects of your direct mail campaign, you can earn the best possible return on your advertising investment. For most marketers, ROI is one of the most important factors in determining the success of your campaign, so increasing it as much as possible is the...