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GUNDIR BLOG

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Sketchbook Series: 1 // Covers

Sketchbook Series: 1 // Covers Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...

Direct Mail — Forever Young

Authentic Marketing Speaks to Millennials Currently, there are over 92 million millennials in the U.S.¹ They spend over $65 billion each year, and hold a whopping $1 trillion in purchase influencing power.² It’s easy to see why this generation is viewed as such a lucrative target for marketers who feverishly...

Gunderson Direct Extends Data Expertise

Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Alexa Sundberg, VP, Data & Strategy Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa Sundberg as VP of Data and Strategy to lead the agency’s data services. Her focus will be to partner with...

Direct Mail: A TOP-PERFORMING MARKETING CHANNEL

Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing report, you'll learn why direct mail is having a resurgence...

Case Study by Hanna Boys Center

Hanna Boys Center Social Services Organization Sonoma, CA “We are grateful that Gunderson Direct has helped us tell our story.” - Hanna Boys Center This case study is presented from our client's point of view. Special thanks to Hanna Boys Center for taking the time to contribute to this case...

Case Study by One Medical

One Medical Health Care Services San Francisco, CA “We tested lots of other mailing options, but none was as good as Gunderson.” - One Medical This case study is presented from our client's point of view. Special thanks to One Medical for taking the time to contribute to this case...

Case Study by AAA

AAA NCNU Roadside Assistance & Insurance San Francisco, CA “They’ve made a lot of miracles happen very quickly… [and are] committed to direct mail in a way very few agencies are.” This case study is presented from our client's point of view. Special thanks to AAA for taking the time...

We have moved and our new space is beautiful!

It has been a few months, but we are finally in our new office, and it turned out better than we could have imagined. I wanted to take this opportunity to thank all the construction partners that helped make this project a success. Tecta Associates, JME Construction, Eco Office, Bali Construction,...

Case Study by Personal Capital

Personal Capital Financial Services San Francisco, CA “I consider them a part of our own team—they're always willing to help us in any capacity.” - Personal Capital This case study is presented from our client's point of view. Special thanks to Personal Capital for taking the time to contribute to...

Case Study by Nav

Nav Financial Analytics & Research San Mateo, CA “They have a lot of integrity and take pride in the quality of their work.” - Nav This case study is presented from our client's point of view. Special thanks to Nav for taking the time to contribute to this case study and...

Case Study by Kitchit

Kitchit On-Demand Chef Service San Francisco, CA “I was lucky to meet the team and would happily engage them again.” - Kitchit This case study is presented from our client's point of view. Special thanks to Kitchit for taking the time to contribute to this case study and giving us the...

How your mail is processed by the USPS

It's fascinating the amount of work that goes into processing your direct mail. This video shows you each stage of the process. Enjoy. Video source: INSIDER If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer...

The Importance of Customer Lifetime Value in Direct Mail

Lifetime value and customer acquisition cost Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition). This analysis is...

Case Study by ZipRecruiter

ZipRecruiter Job Posting & Placement Santa Monica, CA “Their years of experience add a layer of strategic direction to our campaigns.” - ZipRecruiter This case study is presented from our client's point of view. Special thanks to ZipRecruiter for taking the time to contribute to this case study and giving us...

Do You Need a Direct Mail Agency?

“Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”...

Data Modeling for Targeted Direct Mail

Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception that they got a piece of mail not meant for...

Direct Marketing’s Relevance in a Digital World

Big thanks to Paul Berman, CEO, BirthdayPak, for sharing this article originally posted on MTA Martech Advisor. Direct marketing, mail marketing, tangible marketing—all terms that seem to have no place among the Facebooks and Google AdWords of the world. When you think about it, direct marketing has one goal, and that is to generate...