Gunderson Direct Inc. Hayward, CA Release: September 24, 2018 Gunderson Direct Featured Among Top California Service Providers! Even in an increasingly digital world, direct marketing is just as important as ever. Here at Gunderson Direct, we’re well-versed in the best tactics and practices, and have ample experience helping our big and small clients...
Why Your Brand Matters in Direct Mail Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a...
Sketchbook Series: 5 // Invention Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...
Recently, we asked the team one anonymous survey question. The responses were a lot of fun, so we thought we'd share them here. If you had to describe our company as an animal, what animal would it be, and why? A butterfly As a small business, we're in the caterpillar...
Sketchbook Series: 4 // Furniture Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...
Sketchbook Series: 3 // Design Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...
Sketchbook Series: 2 // Logos Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...
Sketchbook Series: 1 // Covers Jump to images ↓ The creative process is always a journey. Over the years I've used multiple methods to gather my thoughts, whether it's designing for a client presentation or my idea for the next great invention. Sometimes I'll dive right in with digital ideation,...
Crush your sales goals this holiday season Want to stand out and crush your sales goals this holiday season? Then our September DMAnc.org event is for you! Come mingle, enjoy great hors d’oeuvres, and beer & wine, at the newly designed, award-winning China Live venue in San Francisco. Our panel...
Authentic Marketing Speaks to Millennials Currently, there are over 92 million millennials in the U.S.¹ They spend over $65 billion each year, and hold a whopping $1 trillion in purchase influencing power.² It’s easy to see why this generation is viewed as such a lucrative target for marketers who feverishly...
Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Alexa Sundberg, VP, Data & Strategy Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa Sundberg as VP of Data and Strategy to lead the agency’s data services. Her focus will be to partner with...
Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing report, you'll learn why direct mail is having a resurgence...
Earlier this year, Gunderson Direct joined the ranks as a leading direct marketing agency on Clutch. Since then, Clutch has continued to examine our agency, culminating in our recognition this week among leading media agencies in San Francisco. This announcement is part of Clutch’s ongoing work to provide businesses of...
Hanna Boys Center Social Services Organization Sonoma, CA “We are grateful that Gunderson Direct has helped us tell our story.” - Hanna Boys Center This case study is presented from our client's point of view. Special thanks to Hanna Boys Center for taking the time to contribute to this case...
NEW REPORT: Benefits of direct mail marketing Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing report, you'll learn why direct mail is having a resurgence...
One Medical Health Care Services San Francisco, CA “We tested lots of other mailing options, but none was as good as Gunderson.” - One Medical This case study is presented from our client's point of view. Special thanks to One Medical for taking the time to contribute to this case...
AAA NCNU Roadside Assistance & Insurance San Francisco, CA “They’ve made a lot of miracles happen very quickly… [and are] committed to direct mail in a way very few agencies are.” This case study is presented from our client's point of view. Special thanks to AAA for taking the time...
When you make a living in the world of direct mail as I do, you tend to field a lot of comments about junk mail. So, I’m attempting to set the record straight on: What it is. Why you get it. What we do so you get less of it....
It has been a few months, but we are finally in our new office, and it turned out better than we could have imagined. I wanted to take this opportunity to thank all the construction partners that helped make this project a success. Tecta Associates, JME Construction, Eco Office, Bali Construction,...
Personal Capital Financial Services San Francisco, CA “I consider them a part of our own team—they're always willing to help us in any capacity.” - Personal Capital This case study is presented from our client's point of view. Special thanks to Personal Capital for taking the time to contribute to...
Nav Financial Analytics & Research San Mateo, CA “They have a lot of integrity and take pride in the quality of their work.” - Nav This case study is presented from our client's point of view. Special thanks to Nav for taking the time to contribute to this case study and...
Kitchit On-Demand Chef Service San Francisco, CA “I was lucky to meet the team and would happily engage them again.” - Kitchit This case study is presented from our client's point of view. Special thanks to Kitchit for taking the time to contribute to this case study and giving us the...
It's fascinating the amount of work that goes into processing your direct mail. This video shows you each stage of the process. Enjoy. Video source: INSIDER If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer...
Lifetime value and customer acquisition cost Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition). This analysis is...
ZipRecruiter Job Posting & Placement Santa Monica, CA “Their years of experience add a layer of strategic direction to our campaigns.” - ZipRecruiter This case study is presented from our client's point of view. Special thanks to ZipRecruiter for taking the time to contribute to this case study and giving us...