Gunderson Direct spearheaded an auto insurance company’s mail outreach campaigns and made sure that their communications were all in line. The team used a complex mail sorting device to sort mail accurately.
A customer's journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and evangelism. Direct mail can make each stage more likely your leads will take the next step.
With all the turmoil upending the economy over the past seven weeks, many American businesses are suffering sharp losses—and that includes the US Postal Service. We have five ideas for the USPS to boost revenues using what it already has, so it can continue to be a viable business well...
Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and even for when things start getting back to normal—the “new normal,” that is.
Although direct mail marketing happens offline, you can integrate online data and technologies to make it as targeted and personal as any digital marketing. The success of your marketing depends on how well you can integrate multiple channels.