DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Transactional databases are unique sources of data that help us select prospects based on their transactional histories.
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
The vast majority of compiled databases are actually built on publicly available sources of data which are then combined to create a large “compiled” database of information.
Direct Mail Trend Report: August 2020
Gunderson Direct's Direct Mail Trend Report: August 2020
DIRECT MAIL DATA & TARGETING SERIES – Part 1
The data world is constantly changing. We are here to help make sense of it and optimize for your business.
Why Holdout Testing is the Key to Measuring the Effectiveness of Your Direct Mail
While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing remains solidly in place: holdout testing, which allows savvy marketers to measure the incremental lift and ROI of their marketing efforts—and to help generate…
The Marketer’s Guide to Direct Mail Response Attribution
The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution. Attribution…
6 Reasons Direct Mail Is Still a Game-Changer
Some things come and go, but others will live on forever. This is why direct mail will continue to stand the test of time. When it comes to modern marketing, the industry is very quick to throw out the perceived…
What Your Postal Worker Wishes You Knew
Ever wondered what your mail carrier was thinking? Or what you could do to brighten their day? Thanks to Reddit, we recently got a glimpse into what our essential postal workers wish we knew.
