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GUNDIR BLOG

Get inside direct mail
KPI’s can’t replace marketing

Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set. AI, still a nascent technology, is already impacting a host...

Yes, You Can Cross-Sell with Direct Mail
Yes, You Can Cross-Sell with Direct Mail on gundersondirect.com

Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five to 25 times more expensive to generate a new customer...

Welcome to Gunderson Direct!

How we’ve rethought onboarding our new clients If you work with agencies, you’ve been there before. The agency principals present the agency, the great work they’ve done, strategic insights on how they’ll drive your business and, of course, an SOW. You get it. Your management is pumped. You sign on...

Direct Mail Boosts Fintech Traction

Direct Mail Complements Digital, Influences Consumers and Drives Higher ROI Used correctly, direct mail and digital communications make the perfect pair for Fintech companies. They complement each other, and both have unique strengths. That’s in part why direct mail is enjoying a resurgence in general and a surge in Fintech,...

How Core Values are Changing Our Company

Being Good at What You Do Isn’t Enough Any More What makes for a great project, a great team and great place to work? When I joined Gunderson Direct there were five of us. Now we’re nearly 20. I grew up in a (pre-millennial) time when corporate culture was pretty...

Beat the Control — Creative Testing

A Brief Guide to Developing Direct Mail Creative for Testing Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their...

Direct Mail in a “Post Advertising” World

Why marketers need to rethink how they allocate spending. If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of...

READ THIS BEFORE IT’S TAKEN DOWN!

Face it, you couldn’t resist reading this. After all, who knows what you could be missing if you don’t? The thought of something expiring or being taken away from us invokes our most basic primal response. Now more than ever, marketers use scarcity to creatively tap into this epicenter for...

Your Fortune Awaits!

"You just cracked open a fortune cookie about our company. What's the fortune say about our future?" Once a week we do an employee poll using Tiny Pulse software. It’s our way of staying in touch with employee sentiment and, since it’s anonymous, the staff has an outlet to honestly respond....

Leap and Repeat: Accelerated Direct Mail Testing

A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and direct mail works across demos, from digitally savvy millennials  to...

The QR Code comeback, thanks to Apple!

Scan Me Now Quick response codes, or QR codes for short. If you take a moment and think back, chances are you can remember seeing these little scannable square boxes somewhere. Maybe you recall seeing them on the back of a clothing tag, on a table card at a restaurant...

2018 Holiday Shipping Deadlines

The Holidays are nearly upon us, and that means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out this list and make sure you don’t miss any important...

Perks are good, but our culture is great!

Perks are good, but our culture is great! Despite the fact that women account for nearly half of the US labor force, they make up only 5% of CEOs from Fortune 500s and only 22% of the boards of those same companies. Gunderson Direct isn't just the leader in direct...

Before There Was An App For That

Before There Was An App For That 10 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this week, I thought it would be fun to take a trip down memory lane. When the very first iPhone appeared, there...

Gunderson Direct Featured Among Top California Service Providers!

Gunderson Direct Inc. Hayward, CA Release: September 24, 2018 Gunderson Direct Featured Among Top California Service Providers! Even in an increasingly digital world, direct marketing is just as important as ever. Here at Gunderson Direct, we’re well-versed in the best tactics and practices, and have ample experience helping our big and small clients...

Gunderson Direct is an Animal

Recently, we asked the team one anonymous survey question. The responses were a lot of fun, so we thought we'd share them here. If you had to describe our company as an animal, what animal would it be, and why? A butterfly As a small business, we're in the caterpillar...