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GUNDIR BLOG

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2019 Holiday Shipping Deadlines

The Holidays are nearly upon us, which means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out this list and make sure you don’t miss any important...

How to Test Your Direct Mail Campaigns

Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as being complacent. Marketers should always look for ways to improve their campaigns and their outcomes, and the best way to...

Maximizing Your ROI with Direct Mail
Maximizing the Cost of Direct Mail on gundersondirect.com

Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that...

4 Types of Direct Mail Campaigns for B2B Marketing
4 Types of Direct Mail Campaigns for B2B Marketing on gundersondirect.com

Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took a momentary back seat to digital marketing while it got...

Direct Mail Versus Digital Marketing for B2B Companies
Direct Mail Versus Digital Marketing for B2B Companies on gundersondirect.com

The top 5 reasons direct mail maintains an advantage over digital marketing for B2B In today’s world where digital seems to reign supreme, a long-standing dispute remains: digital marketing versus direct mail. Which method is more effective for driving B2B leads and sales? We’re prepared to settle this debate right...

Gunderson Direct partners with Respond Fast, a new voice technology that drives direct mail response rates & improves attribution

Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation in response. Gunderson Direct, a leading national direct mail marketing...

Top 5 Direct Mail Design Best Practices
Top 5 Direct-Mail Design Best Practices on

A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct...

Happy New Year Direct Mailers!

Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we find it’s also a good time for many other Gunderson...

Top Ways to Market Your Telemedicine Service
Top Ways to Market Your Telemedicine Service on gundersondirect.com

The telemedicine market is booming, but the key to success lies in how you market your service to patients and consumers The health care industry is morphing to be more and more consumer-centric, and health care providers are becoming increasingly focused on delivering positive patient experiences across the board. The...

Using Direct Mail to Drive Site Traffic
Using Direct Mail to Drive Site Traffic

When you need to boost traffic to your website, an integrated approach using direct mail is the way to go Many people don’t realize how well online and offline marketing strategies work together, but the fact is, it’s a tactic that delivers. And when you need to boost traffic to...

What Is Trigger-Based Direct Mail Marketing?
Triggered Direct Mail

If you’re looking to increase conversions and boost sales, now is the time to explore triggered direct mail One of the best things about direct-mail marketing today is the ability to personalize correspondence using actual data gathered from customers. As a matter of fact, all aspects of the marketing funnel...