Re-engaging previous customers can create a significant boost in sales, and direct mail is the best marketing medium to get the job done Direct mail is mostly renowned as a customer-acquisition medium, but if you’re not also using it as a reactivation tool, then you’re missing out on a significant...
A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct...
Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we find it’s also a good time for many other Gunderson...
Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets your message into the right hands to tracking results for...
The telemedicine market is booming, but the key to success lies in how you market your service to patients and consumers The health care industry is morphing to be more and more consumer-centric, and health care providers are becoming increasingly focused on delivering positive patient experiences across the board. The...