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GUNDIR BLOG

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2020 USPS Mailing Promotions

Before you finalize your direct mail campaigns for the New Year, be sure to check out the latest USPS Promotions for 2020. In an effort to encourage marketers and printers to use new technology and print techniques to enhance mailers, the United States Postal Service is offering a range of...

New website increases web traffic by 16%

Creating a new website can be daunting. The planning, resources, programming—it can overwhelm your team.  But if done right, it can yield a better experience for your visitors and overall better performance in terms of lead generation. I really didn't want to launch something brand new, simply because we have a...

2019 Holiday Shipping Deadlines

The Holidays are nearly upon us, which means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out this list and make sure you don’t miss any important...

Maximizing Your ROI with Direct Mail
Maximizing the Cost of Direct Mail on gundersondirect.com

Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that...

Direct Mail Versus Digital Marketing for B2B Companies
Direct Mail Versus Digital Marketing for B2B Companies on gundersondirect.com

The top 5 reasons direct mail maintains an advantage over digital marketing for B2B In today’s world where digital seems to reign supreme, a long-standing dispute remains: digital marketing versus direct mail. Which method is more effective for driving B2B leads and sales? We’re prepared to settle this debate right...

Gunderson Direct partners with Respond Fast, a new voice technology that drives direct mail response rates & improves attribution

Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation in response. Gunderson Direct, a leading national direct mail marketing...

Happy New Year Direct Mailers!

Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we find it’s also a good time for many other Gunderson...