It’s Time to Reevaluate Mail In this latest white paper from the USPS, marketers in retail, digital commerce, financial services, and telecommunications were surveyed to reveal how direct mail is core to an innovative marketing plan and drives response. From exposing direct mail myths to providing solutions to the most...
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be like flying blind, but in today’s busy marketing environment, it...
Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five to 25 times more expensive to generate a new customer...
Direct mail continues to produce measurable results for companies operating in the financial services industry, and it remains a solid option as a mainstream marketing medium Research tells us that a daily trip to the mailbox is an excursion that people are excited to take. Mail tends to get opened...
A look at some of the most effective direct mail trends to help marketers build an impactful and memorable campaign Things tend to go in and out of style, and while some may believe direct mail is a thing of the past, it remains one of the most successful and...