Are You Paying Too Much for New Customers?
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step to increasing marketing ROI.
How to Track and Measure the Success of Your Direct Mail Campaigns
Know what you want to measure and how you’ll track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the success of a campaign, or in some cases, they don’t…
4 Types of Direct Mail Campaigns for B2B Marketing
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took…
Gunderson Direct Awarded Two Bronze ADDYS
Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct Marketing & Specialty Advertising (printed or digital) and Direct Mail…
PODCAST: INTERVIEW WITH MIKE GUNDERSON ON ENTREPRENEURSHIP
Mike Gunderson, CEO of Gunderson Direct, was interviewed by Bill Gallagher on the Scaling Up Business Podcast for the Getting Real series. The Getting Real series includes conversations with entrepreneurs who share: • how they’ve grown their businesses • how…
Direct Mail Trend Report Q4 2020
The last quarter of 2020 was not a kind one to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to growing Medicare Advantage mailings during the Q4 annual enrollment season.
How to Test Your Direct Mail Campaigns
Key takeaways: Review the data of past campaigns Determine your control pieceTest & measure - let the data inform decisions Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing…
The 7 Ways Clients Benefit from Agency Creative Briefs
As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to…
Sharing Smiles & Sending Good Vibes
The #GunderSmile Happier Holidays Gift Package 2020 was a year that had a lot of...um...‘stopping power’. And when everything comes to a halt, you are given the opportunity to turn that pause into perspective. So we asked ourselves some big…
Marketing: Top Direct Mail Tips and Trends
A look at some of the most effective direct mail trends to help marketers build an impactful and memorable campaign Things tend to go in and out of style, and while some may believe direct mail is a thing of…