Personalize your direct mail content and increase reader engagement for your brand
A significant factor in direct mail success isn't what you send but whom you send it to. By segmenting your audience, you can market to just the people who are more likely to become customers.
Personalize your direct mail content and increase reader engagement for your brand
Before you finalize your direct mail campaigns for the New Year, be sure to check out the latest USPS Promotions for 2020. In an effort to encourage marketers and printers to use new technology and print techniques to enhance mailers, the United States Postal Service is offering a range of...
Every new customer starts as a debt, and that debt is your customer acquisition cost, or CAC. Understanding these baseline costs and how to affect them is the first step to increasing marketing ROI.