Ever wondered what your mail carrier was thinking? Or what you could do to brighten their day? Thanks to Reddit, we recently got a glimpse into what our essential postal workers wish we knew.
What is direct mail marketing? Direct mail marketing is used by companies to promote products and services by sending postcards, letters, brochures, and catalogs directly to a customer or prospect through the U.S. Mail. In some ways, direct mail resembles email marketing, the physical equivalent of sending a digital communication....
First Impressions Count! We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient...