5 best practices for developing a direct mail strategy that will help reach your marketing goals On the fence about adding direct mail into your marketing mix.
The Holidays are nearly upon us, which means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out this list and make sure you don’t miss any important...
Special thanks to Alex Palmer for this great post! Read more of his work here. 9 Secrets of People Who Answer Santa’s Mail Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country, filled with wish lists and questions...
Credit to Alex Palmer for this great post! Read more of his work here. 10 Historical Facts About Santa Letters 'Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to...
Testing is the best way to improve direct mail campaigns and their outcomes, we share the best methodologies. The “marketing mindset” tells us that feeling satisfied is the same as being complacent. Marketers should always look for ways to improve their campaigns and their outcomes, and the best way to...
4 proven and compelling reasons to add direct mail to your marketing mix So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works.
Gunderson Direct has been named a top direct mail company for 2019 by Growth Marketing Pro, the biggest growth marketing blog on the internet that provides software reviews and marketing advice. Recognizing the power of direct mail and its ability to drive higher response rates than email, Growth Marketing Pro reviewed 15...
Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that...
Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took a momentary back seat to digital marketing while it got...
Direct mail is a powerful marketing tool, and also one of the best ways to reinforce customer loyalty and retention It can be tempting to earmark the majority of your marketing budget to fund efforts that generate leads and boost new customer conversions. However, while attracting new business is a...
The top 5 reasons direct mail maintains an advantage over digital marketing for B2B In today’s world where digital seems to reign supreme, a long-standing dispute remains: digital marketing versus direct mail. Which method is more effective for driving B2B leads and sales? We’re prepared to settle this debate right...
The subscription-based business model is here to stay, but unless you can hold on to your subscribers, you may find yourself without much of a business at all Whether or not you realize it, the way we buy and consume products and services has changed in a significant way. Don’t...
What if you could see into the future and ensure only the best results for your direct mail campaigns? Well, you can, and predictive data modeling makes it possible. Direct mail marketing may seem like a thing of the past to some, but it remains one of the most effective...
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through voice. Respond Fast makes it easier than ever for your...
Gunderson Direct Inc. Hayward, CA Release: September 17, 2019 Gunderson Direct, a leading national direct mail marketing agency, announces its partnership with Respond Fast, a smart speaker-based Voice Activated Call to Action (VACTA) technology, to provide clients the latest innovation in response. Gunderson Direct, a leading national direct mail marketing...
Re-engaging previous customers can create a significant boost in sales, and direct mail is the best marketing medium to get the job done Direct mail is mostly renowned as a customer-acquisition medium, but if you’re not also using it as a reactivation tool, then you’re missing out on a significant...
A strategically-designed direct mail campaign will give you the best chance of standing out from your competitors and position you for success When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct...
Mailing in January? Time to plan! Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we find it’s also a good time for many other Gunderson...
Women in Data San Francisco Chapter held a symposium last week featuring senior data leaders from a variety of industries. In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets your message into the right hands to tracking results for...
The telemedicine market is booming, but the key to success lies in how you market your service to patients and consumers The health care industry is morphing to be more and more consumer-centric, and health care providers are becoming increasingly focused on delivering positive patient experiences across the board. The...
Lead nurturing is one of the most widely discussed topics in the marketing world, but can you really use direct mail to effectively nurture your leads down your sales funnel? Yes. Yes, you can. So, you’ve incorporated direct mail into your marketing mix, and the leads are flowing in....
When you need to boost traffic to your website, an integrated approach using direct mail is the way to go Many people don’t realize how well online and offline marketing strategies work together, but the fact is, it’s a tactic that delivers. And when you need to boost traffic to...
Know what you want to measure and how you’ll track it track it before you mail In the world of direct mail, many tend to focus on volume-based metrics to measure the success of a campaign, or in some cases, they don’t formally measure success at all. It’s easy to...
SaaS marketing is different. Here is a look at top trends and how direct mail can help you engage your best prospects. Creating a successful marketing strategy for a Software-as-a-Service (SaaS) company can be uniquely challenging. While traditional marketing methods work well for most companies and business models, SaaS brands...
If you’re looking to increase conversions and boost sales, now is the time to explore triggered direct mail One of the best things about direct-mail marketing today is the ability to personalize correspondence using actual data gathered from customers. As a matter of fact, all aspects of the marketing funnel...