Why Small Tests Don’t Work in Direct Mail
Personalize your direct mail content and increase reader engagement for your brand
GUNDERSON DIRECT BOOSTS DATA BROKERAGE AND DIGITAL CAPABILITIES WITH NEW VP
Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.
Are You Ready to Scale Your DM Program?
Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in.…
Direct Mail Trend Report: Q3 2020 Review
Gunderson Direct's Direct Mail Trend Report: Q3 2020 Review
10 Historical Facts About Letters to Santa
Credit to Alex Palmer for this great post! Read more of his work here. 10 Historical Facts About Santa Letters 'Tis the season for tens of thousands of kids to sit down and write their annual letters to the…
2020 Holiday Shipping Deadlines
Somehow, the holidays are already here. 2020 has flown by and one thing we know is that there's more online shopping happening than ever before. This year we'll all be avoiding malls, so we need to plan ahead and account…
Gunderson Direct Among 50 Fastest-Growing Companies in the East Bay
Gunderson Direct Ranks #41 on Fastest-Growing Companies in the East Bay List
Gunderson Direct Ranks Among Fastest-Growing Private Businesses
Gunderson Direct Among Fast 100 in San Francisco Bay Area
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Trigger data can play a valuable role in extending a direct mail program to highly motivated buyers who are experiencing lifestyle changes that are sure to impact short term purchase behavior.
What is a Creative Strategy and Why is it Important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan Developing a detailed marketing or advertising campaign without a creative strategy can be…