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Determining Who Will Respond to a Direct Mail Offer
Determining Who Will Respond to a Direct Mail Offer on gundersondirect.com

By identifying the prospects who are most likely to respond to an offer, you can reduce campaign expenses and improve your response rate and ROI. Every direct mail piece you send costs money. Beyond the initial design and data mining expenses, each individual letter costs money to print and postage...

Explaining Digital Direct Mail and Its Benefits
Explaining Digital Direct Mail and Its Benefits on gundersondirect.com

With digital direct mail, you can make print mail as personalized and targeted as any digital ad or email. The first known example of direct mail marketing comes from 1000 BC when an affluent Egyptian landowner created an offer and distributed it throughout his local area.