Gundir Blog

Get inside direct mail
What Is Trigger-Based Direct-Mail Marketing?
Triggered Direct Mail

If you’re looking to increase conversions and boost sales, now is the time to explore triggered direct mail One of the best things about direct-mail marketing today is the ability to personalize correspondence using actual data gathered from customers. As a matter of fact, all aspects of the marketing funnel...

KPI’s can’t replace marketing

Tracking clicks is not the same as understanding your customer Marketing technologies have changed the game. Marketers have more data at their fingertips than ever before to help make deployment decisions. Attribution, metrics, and measurement rule the marketing decision set. AI, still a nascent technology, is already impacting a host...