GUNDIR BLOG

Get inside direct mail
Case Study by Personal Capital

Personal Capital Financial Services San Francisco, CA “I consider them a part of our own team—they're always willing to help us in any capacity.” - Personal Capital This case study is presented from our client's point of view. Special thanks to Personal Capital for taking the time to contribute to...

Case Study by Nav

Nav Financial Analytics & Research San Mateo, CA “They have a lot of integrity and take pride in the quality of their work.” - Nav This case study is presented from our client's point of view. Special thanks to Nav for taking the time to contribute to this case study and...

Case Study by Kitchit

Kitchit On-Demand Chef Service San Francisco, CA “I was lucky to meet the team and would happily engage them again.” - Kitchit This case study is presented from our client's point of view. Special thanks to Kitchit for taking the time to contribute to this case study and giving us the...

How your mail is processed by the USPS

It's fascinating the amount of work that goes into processing your direct mail. This video shows you each stage of the process. Enjoy. Video source: INSIDER If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer...

The Importance of Customer Lifetime Value in Direct Mail

Lifetime value and customer acquisition cost Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition). This analysis is...