GUNDIR BLOG

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Direct Mail: A TOP-PERFORMING MARKETING CHANNEL

Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing report, you'll learn why direct mail is having a resurgence...

The Marketer’s Guide to Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your...

Case Study by Hanna Boys Center

Hanna Boys Center Social Services Organization Sonoma, CA “We are grateful that Gunderson Direct has helped us tell our story.” - Hanna Boys Center This case study is presented from our client's point of view. Special thanks to Hanna Boys Center for taking the time to contribute to this case...