background-img

GUNDIR BLOG

Get inside direct mail
2020 Holiday Shipping Deadlines

Somehow, the holidays are already here. 2020 has flown by and one thing we know is that there's more online shopping happening than ever before. This year we'll all be avoiding malls, so we need to plan ahead and account for shipping delays to ensure we get everything in time....

The Marketer’s Guide to Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your...

6 Reasons Direct Mail Is Still a Game-Changer
Gunderson Direct Mail Marketing

Some things come and go, but others will live on forever. This is why direct mail will continue to stand the test of time. When it comes to modern marketing, the industry is very quick to throw out the perceived “old” and welcome the “new” with eager and open arms....

What is direct mail marketing?

What is direct mail marketing? Direct mail marketing is used by companies to promote products and services by sending postcards, letters, brochures, and catalogs directly to a customer or prospect through the U.S. Mail. In some ways, direct mail resembles email marketing, the physical equivalent of sending a digital communication....