Feeling valued and being allowed to grow has changed my outlook on work. For four years running, Gunderson Direct has been recognized as a Great Place to Work, and it's easy to see why. It's not just the people but…
Sugar and Spice and Keeping Things Nice, Part 1—The Creative Side In my 20+ years as an agency creative, I've had all sorts of relationships with various account people and in all kinds of flavors. Some of these relationships were…
✈️ 24 flights 🏴 6 states 🌎 3 countries 📅 2 days One epic 20th-anniversary celebration To celebrate Gunderson Direct’s milestone anniversary, President Mike Gunderson suggested we do something monumental. We hadn’t hosted an annual meeting off-site since 2019. In…
Why Sharing Physical Books Matters To Millennials Recently, I was asked if I’d like to join a book club. Since I am a work-from-home mom who has little socialization with anyone over the age of infancy, I happily agreed to…
From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first "aha" moment during an interview with a survey respondent.…
Iterative testing leads to constant optimization and also protects you from a declining response rate. Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for…
Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their…
Revolutionize Your Marketing Campaigns with PostReminder: The New Direct Response Platform Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further…
An important lesson for every aspiring copywriter. When I began my career as a copywriter, I made the same mistake that thousands and thousands of creatives before me had: I thought I was hired to be an artist. I was…
I'm obsessed.... 100% of this blog's content was produced using ChatGPT, including the title, key takeaways, intro, lyrics, and hashtags. INPUT: Create a title for a blog about ChatGPT writing a rap about direct mail "ChatGPT Drops a Rhyme: A…
© 2003-2023 Gunderson Direct, Inc.
Privacy Policy | Terms of Use | Opt Out