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Maximizing the Cost of Direct Mail
Maximizing the Cost of Direct Mail on gundersondirect.com

Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it. When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that...

Are You Ready to Scale Your DM Program?

Are You Ready to Scale Your DM Program? You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in. You’re ready to scale your program and reap the rewards...

4 Types of Direct Mail Campaigns for B2B Marketing
4 Types of Direct Mail Campaigns for B2B Marketing on gundersondirect.com

Direct mail strategies to help B2B marketers connect with prospects, nurture leads,and drive ROI. Direct mail was here, then gone, then back again. That’s the popular perception, anyway. But, here’s the thing: direct mail never “went away,” it just took a momentary back seat to digital marketing while it got...