Gundir Blog

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Welcome to Gunderson Direct!

How we’ve rethought onboarding our new clients If you work with agencies, you’ve been there before. The agency principals present the agency, the great work they’ve done, strategic insights on how they’ll drive your business and, of course, an SOW. You get it. Your management is pumped. You sign on...

Direct Mail Boosts Fintech Traction

Direct Mail Complements Digital, Influences Consumers and Drives Higher ROI Used correctly, direct mail and digital communications make the perfect pair for Fintech companies. They complement each other, and both have unique strengths. That’s in part why direct mail is enjoying a resurgence in general and a surge in Fintech,...

How Core Values are Changing Our Company

Being Good at What You Do Isn’t Enough Any More What makes for a great project, a great team and great place to work? When I joined Gunderson Direct there were five of us. Now we’re nearly 20. I grew up in a (pre-millennial) time when corporate culture was pretty...