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How to Use Technology in Your Direct Mail Campaign
How to Use Technology in Your Direct Mail Campaign on gundersondirect.com

Direct mail campaigns may start with sending letters to potential customers, but there are a lot of ways you can integrate technology to achieve a higher response. Direct mail marketing has existed for decades and, even in today's digitally obsessed world, it remains a powerful, cost-effective and successful way to...

Is Direct Mail Personalization Important?

When creating direct mail, you have the option of customizing each mailpiece, but does it matter? When putting together your direct mail marketing collateral, you have a few options to consider. One important decision you must make is whether to personalize the content for each recipient.