GUNDIR BLOG

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Direct Mail — Forever Young

Authentic Marketing Speaks to Millennials Currently, there are over 92 million millennials in the U.S.¹ They spend over $65 billion each year, and hold a whopping $1 trillion in purchase influencing power.² It’s easy to see why this generation is viewed as such a lucrative target for marketers who feverishly...

Gunderson Direct Extends Data Expertise

Gunderson Direct Inc. Hayward, CA Release: July 9, 2018 Alexa Sundberg, VP, Data & Strategy Gunderson Direct Welcomes Alexa Sundberg Gunderson Direct is proud to announce the addition of Alexa Sundberg as VP of Data and Strategy to lead the agency’s data services. Her focus will be to partner with...

Direct Mail: A TOP-PERFORMING MARKETING CHANNEL

Direct Mail: A top performing marketing channel Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers. In this marketing report, you'll learn why direct mail is having a resurgence...