GUNDIR BLOG

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The Marketer’s Guide to Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your...

Case Study by Hanna Boys Center

Hanna Boys Center Social Services Organization Sonoma, CA “We are grateful that Gunderson Direct has helped us tell our story.” - Hanna Boys Center This case study is presented from our client's point of view. Special thanks to Hanna Boys Center for taking the time to contribute to this case...

Case Study by One Medical

One Medical Health Care Services San Francisco, CA “We tested lots of other mailing options, but none was as good as Gunderson.” - One Medical This case study is presented from our client's point of view. Special thanks to One Medical for taking the time to contribute to this case...

Case Study by AAA

AAA NCNU Roadside Assistance & Insurance San Francisco, CA “They’ve made a lot of miracles happen very quickly… [and are] committed to direct mail in a way very few agencies are.” This case study is presented from our client's point of view. Special thanks to AAA for taking the time...