Gundir Blog

Get inside direct mail
How your mail is processed by the USPS

It's fascinating the amount of work that goes into processing your direct mail. This video shows you each stage of the process. Enjoy. Video source: INSIDER If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer...

Case Study by ZipRecruiter

ZipRecruiter Job Posting & Placement Santa Monica, CA “Their years of experience add a layer of strategic direction to our campaigns.” - ZipRecruiter This case study is presented from our client's point of view. Special thanks to ZipRecruiter for taking the time to contribute to this case study and giving us...

Do You Need a Direct Mail Agency?

“Do I need a direct mail agency or can I do this myself?” Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”...

Data Modeling for Targeted Direct Mail

Model Types and When to Use Them Targeting is arguably the most important variable in contributing to direct marketing success. Taking it a step further, I would argue that the phrase “junk mail” is often a reaction to consumers' perception that they got a piece of mail not meant for...