GUNDIR BLOG

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Leap and Repeat: Accelerated Direct Mail Testing

A strategy to optimize campaign performance Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and direct mail works across demos, from digitally savvy millennials  to...

The QR Code comeback, thanks to Apple!

Scan Me Now Quick response codes, or QR codes for short. If you take a moment and think back, chances are you can remember seeing these little scannable square boxes somewhere. Maybe you recall seeing them on the back of a clothing tag, on a table card at a restaurant...

2018 Holiday Shipping Deadlines

The Holidays are nearly upon us, and that means it’s a busy time for everyone. If you’re a holiday shopper who likes to avoid the malls but still scrambles to get their gift orders in at the last minute, print out this list and make sure you don’t miss any important...

Perks are good, but our culture is great!

Perks are good, but our culture is great! Despite the fact that women account for nearly half of the US labor force, they make up only 5% of CEOs from Fortune 500s and only 22% of the boards of those same companies. Gunderson Direct isn't just the leader in direct...

Before There Was An App For That

Before There Was An App For That 10 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this week, I thought it would be fun to take a trip down memory lane. When the very first iPhone appeared, there...